5 Great Tips For Advertising Your Business Via Mobile


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5 Great Tips For Advertising Your Business Via Mobile

  1. 1. Mobile Marketing - 5 Great Tips For Advertising Your Business Via MobileMobile Marketing - 5 Great Tips ForAdvertising Your Business Via MobileTake This Opportunity To Dominate Almost Any Niche Market Simply By Tapping IntoThe Popularity Of An Ever-growing Revolution In Business.. The Mobile Medium! NowIncludes Extra Bonus Reports, Pro Video Home Study Course Plus Much More. Clickhere1. Why Is Mobile Marketing Worth Considering?Mobile marketing is without a doubt the best opportunity to connect with your target customerswhen they are more likely to be in a position to buy your products or services. Not only that butupselling and cross-selling is so much easier as well as introducing new items, create solidBRAND awareness and even motivating people to spend a great deal more.But heres the best bit - "The mobile market is relatively massive" as its widely known that 93%of the population in USA has a cell (mobile) phone and it has been reported that 91% of themkeep it within 3 to 4 feet of them 24 hours a day every day.In the UK there are far more mobile phones than there are people living there and Globally, it iscommonly estimated that there are over 5 BILLION mobile phones already in use.2. Mobile Marketing means invading personal space
  2. 2. Mobile Marketing - 5 Great Tips For Advertising Your Business Via MobileBefore starting out on any mobile marketing campaign its vital to remember that you are tryingto reach your target audience within what they consider their personal or private space, so itmust be done with great care and consideration.Mobile phones are a direct connection with the very person your are trying to market to and thattheir mobile phone number is one which they wish to keep private as much as possible and onlytheir banking PIN number is regaurded more precious as far as numbers are concerned.Misuse or abuse of that privilege can quickly turn trust into a sour relationship and all the hardwork you have done to reach that consumer will be gone for good.Getting a consumer to Opt-In to your mobile marketing campaign or advert on a mobile phoneis an affirmation that you have "connected" with that customer so doing the right things likeadvising them that rates may apply is good practice as nobody wants to get surprises when theirmobile phone bill arrives.3. Mobile Marketing can be Pin-Point accurate in reaching your Geo-Demographic AudienceYou cant please all of the people all of the time but being as accurate with your mobilemarketing as possible to reach the very audience who are most likely to have an interest in whatyou are offering helps to reduce the "Invading of Personal Space" problem considerably.Targeting the right audience of the exact age range, sex and geographic area for your offeringisnt that difficult as many mobile and in particular Smartphone advertising platforms can do justthat with outstanding accuracy.So its essential that if you are a Business-to-Consumer (B2C) business, that you knowbeforehand who, where and what are your ideal consumer and what time of day and how oftenthey need to be exposed to your mobile marketing message. This will also help you decide onthe budget you need for an effective campaign.
  3. 3. Mobile Marketing - 5 Great Tips For Advertising Your Business Via Mobile4. Enticing Your Target Consumer Using Mobile MarketingOnce you have decided upon the budget, what you want to offer and most importantly who isyour ideal target consumer, then the next thing to do is decide upon how you want to reach outto them with Mobile Marketing.Many B2C businesses have many different offerings but the biggest motivator or method forengaging with your target consumer is to give them something for free in return for getting themto take some kind of action that you want them to do.For example, you may want to send out a 30% Off voucher which is valid for the next 30 daysto girls aged between 18 and 40 years, living in London for your clothing boutiques new springrange which can only be redeemed within the store itself.There again, you may be a national company that needs to get to people when they are in needof your service like an Insurance broker and in which case you will need your target audience toOpt-In by giving you their name and e-mail address (and possibly mobile phone number) inexchange for a free gift, like a report on "the best ways to prevent accidents in the home" or "thetop 5 ways to prevent a burglar getting into your house"maybe!However, dont capture information just for the sake of it as consumers get suspicious if theygive you their information and there isnt anything forthcoming. So plan your strategy before youlaunch your mobile marketing campaign and be sure to include immediate offers and follow ups.But remember, your customers or prospects will happily share their contact information inexchange for a gift or discount.5. Testing is the key to any Mobile Marketing campaigns successProbably the most important aspect of Mobile Marketing, is to measure and test your campaignsand adverts. Being able to adjust and measure the change in results from those adjustments iscritical. Just putting up an advert, sending it out and then hoping for the best is more often thannot a complete waste of time.
  4. 4. Mobile Marketing - 5 Great Tips For Advertising Your Business Via MobileSometimes you may only need a slight tweak to your advert or increase the age range you aretargeting for example but having the ability to compare adverts or run similar campaigns tomeasure which is the more effective will ensure your budget spend goes down as you get moreefficient and the results go up time after time.Mobile Marketing can deliver the reports you need to be able to split test adverts and measureresults. There isnt a better medium out there for getting your message direct to your targetconsumer like Mobile Marketing can.And if you would like to tell us your thoughts on the subject then Id love to hear from or why nottake a look at some of our other articles on Mobile Phone Marketing or on understanding whatto look for when considering a Mobile Marketing campaignIan Jillings is the owner of http://www.mobie.co where he provides Mobile Marketing tips andresources.Article Source:http://EzineArticles.com/?expert=Ian_Jillings