1. 22squared
Case Study
Bill Seybolt
@cyb0lt

2. We believe the most effective way to
grow brands is through advocacy.
Our expertise lies in getting advocates to talk about and recommend brands
more often. Because when advocates talk, brands grow exponentially.

3. 80-85%
MAC
USERS

4. LOTUS
NOTES

5. MOBILITY

7. WHY SWITCH?

8. squared ©2012
8

9. squared ©2012
9

10. squared ©2012
10

11. squared ©2012
11

12. Test
Convert
Train
Deploy
September
October
November 16
November 23

13. OVER 80% OF THE COMPANY
PARTICIPATED IN TRAINING

14. WHAT DID IT SOLVE?

15. The success of your project
depends on your users.
ASK
LISTEN
INVOLVE

16. Thank you!
Bill Seybolt
@cyb0lt