One of the most important factors that determine the success of your web to print business is the product design tool you offer your customers. Here is a list of 6 qualities your product design tool must have to succeed in this industry.

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6 Qualities That A Good Product Design Tool
Must Have
Customized products have made a transition from a being a trend to
generally making a space in our everyday lives. The credit for this largely
goes to online stores selling customizable products. The availability of
customized products in a few clicks has led to the success of the
industry. With the rising competition in the printing industry, it is
important to live up to your customers’ expectations to survive and
succeed in your business.
One of the most important factors that determine the success of your
web to print business is the product design tool you offer your
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customers. Here is a list of 6 qualities your product design tool must
have to succeed in this industry.
1. IT SHOULD BE COMPATIBLE ACROSS BROWSERS.
The foremost thing you need to check about your product designer tool
is if it is compatible across the major browsers. Any glitches in your
software across these browsers can adversely affect your store business.
Mozilla Firefox, Internet Explorer, Google, Safari, Bing, etc. are some of
the browsers you need to do a test run on. Apart from that, also make
sure your product design tool works proficiently on multiple devices be it
computers, laptops, tablets, or mobile phones.
2. IT SHOULD ALLOW SOCIAL MEDIA SHARING AND LOGIN.
It wouldn’t be wrong to say that the world is addicted to social media at
the moment. As they are always online on these portals, it is easier for
them to directly login from their social media account. Consider offering
direct login instead of going through the whole process of new user
subscription. You should also offer direct share buttons for the products
designed by your customers. In lieu, you get more subscribers and
people sharing your products on social media platforms.
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3. IT SHOULD INTEGRATE WELL WITH YOUR EXISTING
ECOMMERCE WEBSITE.
No matter which ecommerce platform (Magento, Woocommerce,
Shopify, Prestashop, etc) you have used to make your ecommerce
website, the product design tool should integrate seamlessly with it. For
this reason it is also a good idea to choose a product designer that is
built specifically for your technology platform. For example, if you have a
magento ecommerce website, you would do well to use a ​Magento
product designer​ ​for your store.
4. IT SHOULD SUPPORT MULTIPLE LANGUAGES.
If you wish to expand your business across the globe, the first thing you
need to do it to enable your product designer tool to accept various
languages. You can do this by opting for multilingual support within the
tool which converts the inputs at the front-end interface and back-end
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interface in your preferred language(s). Consider the local languages of
the major countries and regions you want to target for your business.
5. IT MUST HAVE QUALITY OUTPUT FOR DESIGNED
PRODUCTS.
To maintain the quality of your products, it’s very important that the
print you are offering is of the best quality. For that, you need to ensure
that your tool provides quality outputs of the customized products. If
your final design is already of good quality, you can avoid hiring a
dedicated designer to do the editing before final print.
6. IT SHOULD PROVIDE MULTIPLE PRODUCT OPTIONS TO
THE CUSTOMER.
One of the reasons why customers prefer online shopping for
customized products is that they get a huge variety of products at a
single place. Give your customers a lot of choices to choose from. Your
product designer tool​ should ideally list out all the products available for
personalization in the gallery. It should be easily accessible by the
customers. Proper and precise instructions should be provided on how
to design the particular products.
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