BrightLocal.com - Customer Workshop - Slidedeck

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BrightLocal.com - Customer Workshop - Slidedeck

  1. 1. AgendaWhat do you want to know?Agree key topics & questions✓✓Live demo of tools✓Post-workshop - keeping in touch✓ Address outstanding questions/issues✓
  2. 2. Local SEO Check Up
  3. 3. ‘SEO Check Up’Complete Local SEO Audit toolGenerates SEO report in 15 minsWhite-label reports✓✓✓6 areas of SEO covered✓Online & PDF reports✓300 automated checks✓
  4. 4. 6 modulesOff-site SEOOn-site SEOSocial Media✓✓✓Local Directory Listings✓Google+ Local✓Search Engine Rankings✓
  5. 5. Summary scoresTakes multiple factors into consideration.Gives each factor a weighting.Score is produced & compared vs.maximum possible.Turn this in a ‘friendly’ valueSome factors absolute, some relative✓✓✓✓✓
  6. 6. Who & when...Pitching to new clientsStart of a new engagement✓✓Periodic ‘health’ checks✓
  7. 7. Single BusinessMulti BusinessSEO Pro✓✓✓1 / month6 / month20 / monthPackages & Reports
  8. 8. Google+ Local Wizard
  9. 9. ‘Wizard’‘Quick view’ of G+ optimizationEasy benchmarking vs. top 10✓✓Pulls key data into 1 report✓15 minutes vs. 2 hours✓
  10. 10. G+ ranking signalsPlace Page factorsOff-page factors✓✓Category selectionReview countGoogle Score✓Citation Count & QualityInbound Link CountWebsite Domain Authority✓✓✓Profile ‘Verified’✓Other factors✓
  11. 11. www.davidmihm.com/local-search-ranking-factorsLocal Search RankingFactors Survey
  12. 12. Top local search ranking factorsPhysical Address in City of Search (place page)Proper Category Associations (place page)Quantity of Structured Citations (off-site)Quantity of Native Google Places Reviews (place page)Domain Authority of Website (website)City, State in Places Landing Page Title (website)Proximity of Address to Centroid (place page)Quality/Authority of Structured Citations (off-site)Local Area Code on Place Page (place page)HTML NAP Matching Place Page NAP (website)Consistency of Structured Citations (off-site)Individually Owner-verified Place Page (off-site)123456789101112
  13. 13. Who & when...Pitching to newStart of a new engagement✓✓Tracking of existing clients✓Prospecting...✓
  14. 14. Single BusinessMulti BusinessSEO Pro✓✓✓10 / month30 / month100 / monthPackages & Reports
  15. 15. FAQsDo we need to include a local searchterm?Can we get results beyond top 10?Is there PDF report? White Label?✓✓✓Where is Link/Authority data from?✓
  16. 16. Local Search Rank Checker
  17. 17. ‘Rank Checker’Google, Yahoo & BingOrganic & Local rankingsWhite-label reports✓✓✓Scheduled & Adhoc reports✓Online, PDF, CSV✓Top 50 results✓
  18. 18. Saved report vs. Quick search25-100 keywordsSaved to account5-10 mins10 keywordsNot saved<5 mins1 search credit 1 search creditTrack 3 URLs Track 1 URL
  19. 19. Result TypesPlaces/Local3rd Party✓✓For client Local listingListings on 3rd party sitesOrganic✓ For client website
  20. 20. Using the right URLwww.brightlocal.comwww.brightlocal.com/seo-tools✓✓Looks for pages/urls on the site and showresults for lots of different pagesLooks up JUST this specific url, no other urls- not even sub pages of this page
  21. 21. Packages & ReportsSingle BusinessMulti BusinessSEO Pro✓✓✓3 scheduled / 30 runs6 scheduled / 100 runs100 scheduled / 300 runs
  22. 22. FAQsDo we need to include a local searchterm?Does tool search from our location?Does tool use our IP?✓✓✓How do you count blended results?✓
  23. 23. CitationTracker
  24. 24. A ‘citation’ is a listing for yourbusiness on another website.Typically includes your:Business Name, Address &Phone number.It is not a link, but it can include alink.
  25. 25. And Google needs to know aboutknow about this listing for it toimpact your Google+ rankingoh yes...
  26. 26. ‘CitationTracker’Identifies your ‘Active’ CitationsAnalyzes competitor citations✓✓✓Produces target list of directories✓Online, PDF, CSV✓Provides extra data on directories✓Track citation activity
  27. 27. Vanessa Arzola DMDP.A.✓ Vanessa ArzolaSimplified Business NameGarcia ColinasTrading Company✓ Garcia Colinas
  28. 28. How does CitationTracker work?Do a series of searches in googleFilter results to produce clean list✓✓✓Identify top 10 competitors✓De-dupe ‘active’ from ‘potential’✓Remove your own website✓Identify their citations
  29. 29. Domain AuthorityCitation ValueType of site✓✓✓SEOmozBrightLocalBrightLocalData & Data SourcesFree/Paid Listing✓ BrightLocal
  30. 30. Who & when...Pitching to new clientsStart of a new engagement✓✓Monthly updates to track growth✓
  31. 31. Single BusinessMulti BusinessSEO Pro✓✓✓10 searches / 3 scheduledPackages & Reports30 searches / 6 scheduled250 searches / 50 scheduled
  32. 32. CitationBurst
  33. 33. ‘CitationBurst’Directory submission serviceWe do the submissions for you✓✓✓Manual submissions - direct to site✓✓New listings & Update existing✓1,300+ directoriesPay Per Submission
  34. 34. Focus on QualityAccuracy & CompletenessHave a longer process - 14 days✓✓✓5 Step Process✓✓✓Submission (+manual look-ups)‘Lite’ QADetailed QA✓ Live listing checks✓ Pre-submission checks
  35. 35. Normal campaignBulk purchase1,000+ submission credits. Useon multiple clients & campaigns✓✓$3 / submissionSubmission Costs$2 / submissionChoose number of submissions- 10, 25, 50, 75, 100, 150==
  36. 36. FAQsDo you submit to data aggregators?Do you handle email verification?Do you update existing listings?✓✓✓Do you share email/password?✓Do you create Google+ listings?✓
  37. 37. ReviewBiz
  38. 38. ReviewbizOnline Customer Review BadgeConnects website with local profiles✓✓Makes it easy for customers toleave reviews✓Not review syndication✓
  39. 39. 40USA
  40. 40. 41Canada
  41. 41. 42UK
  42. 42. APIsRank checkingLocal directory listings✓✓Citation tracker (client / competitor)✓Google+✓Social Media✓
  43. 43. ThankYou
  44. 44. Questions?

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