With half the US now carrying smartphones, 2012 marks the official start to the mobile era. How well are your brands' marketing strategies connecting with consumer expectations?
In this session, mobile marketing expert Brian Klais, founder of Pure Oxygen Labs, explores the challenges and opportunities of "mobilizing" a marketing strategy.
Brian helps you see your brand through the eyes of mobile consumers, and define a mobile-ready strategy they'll love including:
- The latest trends in mobile Search, Social, Apps, and QR.
- Best practices from leading brands.
-Strategies for gaining internal support and resourcing.
-Techniques of leveraging digital assets for maximum mobile ROI.