Brenna Stanecki NMDL Fall semester, Final Presentation

1. Sweetening Splenda’s marketing strategy. http://en.wikipedia.org/wiki/Splenda

2. “BIG
IDEA”

3. SOCIAL MEDIA AND SPLENDA

4. BUILDING A “FAN BASE”

5. THE SPLENDA COMMUNITY
• Involved
• Interactive
• Familiar

6. MEASURING EFFECTIVENESS
2
Analytics &
AdWords

7. GOALS
+
5,000
+6,00
0
+6,00
0

8. BUDGET
•$.20 per click
•$500 budget cap per day
•Ideally $1,000 in daily
revenue

9. WHY DIGITAL MEDIA
•Far reach
•Effective
•Inexpensiv
e
•Communit
y

10. SUMMARY