How to confirm who your best customer is.

1. BEST CUSTOMER
VERIFICATION

3. FACE TO FACE
•At purchase time.
•3 questions – ideal customer verification,
product ideas
•Download at www.springintosales.com

4. PEOPLE
2 KINDS OF PEOPLE
WHO ARE
BUYING

5. 2 KINDS OF PEOPLE
PEOPLE YOU
WOULD LIKE
TO BUY

6. ONLINE ORDERS
•Orders. How and when.
•Why did you buy? What keywords did you
use? How did you find us?
•Who are you?

7. WARRANTY CARD
•Why did you buy from us. Why not our
competitor? How did you find us. What kind
of google words did you use? Who are
you? Age, income, suburb, kids.

8. HOW TO FIND THEM
•Post up 140 character description on social
media and ask?

9. WEBSITE SURVEY
•Embed a short survey on your website
•Promote through social media
• Survey tools:
• Wufoo
• Zoomerang

10. CONTEST
•Run a contest, have to fill out survey to
enter

11. EXISTING CUSTOMERS
•Do a survey with your existing customer
base or a customer base similar to yours.
•SurveyMonkey, Polldaddy, Google Docs
•Incentive

12. ORGANIC
•Add survey to email signature
•Add question to email signature

13. BLOG GIVEAWAY
• Sponsor a giveaway from a small to medium
blogger who hits this profile audience. The
entrants have to answer a couple of
questions to enter. You can collect
information including their profile. Also, they
can answer what they liked on your website.

14. MAGAZINE
•Identify a magazine that fits your target
market. Ask them, or find a
colleague, who'll let you know the
statistics and demographics on their
subscribers.
•Get advertiser packet.

15. RESEARCH
•Set up Google Alerts under your topic and
see where it leads
•Alexa
•Use Google or Bing. Once you have some
demographics, a tried and true search
should turn up more.

17. SURVEY
RULES

18. #1 HAVE A
GOOD EMAIL
SUBJECT LINE
A ONE QUESTION SURVEY. LITERALLY ONE QUESTION. I PROMISE.

19. #2 USE
SOCIAL MEDIA
AND EMAIL

20. #3. DON’T
ASK FOR TOO
MUCH

21. LOOK FOR
THE WEIRD
ONES

22. Brainstorm questions to ask on survey form
Different types of surveys
Questions to ask in person
Which method you will choose to verify
What blogs you will choose to align with