ERIK POEL,MANAGER CHANNEL MARKETING AT MICROSOFT:‘WITH FMS FROM ODS2 WE HAVE INCREASEDTHE MARKET SHARE OF THE XBOX’Publica...
A  THOUSAND  SHOP  VISITS  A  YEARwill	  be	  visited.	  OBJECTIVE  OF  WINDOW  SHOPPINGclassifying	  the	  shops	  and	  ...
MANAGEMENT  INFORMATIONDIRECT  ACTION
RESULTaccurate	  and	  detailed.	  You	  know	  what	  is	  happening	  at	  any	  moment	  and	  the	  system	  manages	 ...
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Microsoft Case Study

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Transcript of "Microsoft Case Study"

  1. 1. ERIK POEL,MANAGER CHANNEL MARKETING AT MICROSOFT:‘WITH FMS FROM ODS2 WE HAVE INCREASEDTHE MARKET SHARE OF THE XBOX’Publication:  retailmanager,  december.2009  The  dutch  gaming  market  has  been  growing  steadily  for  the  past  years  at  an  average  rate  of  8,3%  
  2. 2. A  THOUSAND  SHOP  VISITS  A  YEARwill  be  visited.  OBJECTIVE  OF  WINDOW  SHOPPINGclassifying  the  shops  and  planning  the  shop  visits.    chains  you  simply  do  not  have  the  freedom  to  make  the  necessary  improvements.  We  choose  not  is  available  in  the  shops  on  the  day  it  is  launched,  otherwise  they  could  miss  out  on  a  great  part  of  “Due  to  the  high  dynamics  of  the  market  and  the  high  turnover  rate  we  visit  some  shops  every  
  3. 3. MANAGEMENT  INFORMATIONDIRECT  ACTION
  4. 4. RESULTaccurate  and  detailed.  You  know  what  is  happening  at  any  moment  and  the  system  manages  to  capture  the  dynamics  of  the  market  very  well.  It  is  our  ears  and  eyes  in  the  shop.  I  dare  to  say  that  

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