Personal Information
Organization / Workplace
London, United Kingdom United Kingdom
Occupation
Strategic adviser and professor, business analytics
Industry
Apparel / Fashion
Website
www.vbmf.com
About
CEO magazine nominated him recently as a “leading new-generation business guru”. Twice author # 1 Marketing Book of the year.
Works as a consultant for companies as diverse as Barclays, BP, Manchester United and Universal Music, bringing with him a fantastic network of associates and real experts.
Through the years, world-recognized experts such as Philip Kotler, Jean-Claude Larreche, Malcolm McDonald, Andrew Ehrenberg and Don Shultz, as well as Industry icons including Sir Martin Sorrell, Sir Paul Judge, Sir Roy Gardner and Lord Marshall, (to namedrop a select few), have endorsed Shaw's pioneering Marketing Analytics work, which today is used by some of the world's largest corporati
Tags
marketing roi
marketing
marketing mix model
econometrics
finance
saturation curves
diminishing returns
consumer promotion
sales promotion
trade promotion
strategic planning
optimisation
marketing metrics
marketing effectiveness
marketing analytics
romi
artificial intelligence
media planning
media buying
cfocmo
roi
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