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Social Media Management Suite
TechMatrix

                  Version 1.0



                Björn Negelmann          in
                                        k ss
             N:Sight Research GmbH    or re
                                     W og
                                      Pr
Social Media Management Suite
Functional Model
 Frontend &               Unified Inbox/Dashboard    R Content & Interaction Metrics         Business
 Reporting              s Grouping                   c User Segmentation                     Analytics
                        s Feeds & Reporting          n Social Conversion Metrics

              Listening &                                                   Conversation &
                                             Moderation
              Monitoring                                                     Campaigning
        Realtime Tracking              Ticketing System                   Content Publishing &
    g   Mention Tracking               Question & Answer                  Distribution
    g   Search Query Tracking          Knowledge Base                 n   Scheduled & Triggered
    c   Sentiment Analysis &         r Content Filtering,                 Publishing
        Classification                 Blocking & Removal             g   Interaction Mgmt
    i   User Profiling & Analysis    a User Blocking & Banning        g   Pre-Build-Campaign Apps
        Reputation / Influence       B Conversation & Activity            (Contents/Coupons/etc.)
        Profiling                      History                        s   Page & Profile Layout
    l   Unified Profile View
        & 3rd Party Data (CRM)

                        g Alert & Routing            e   Source Integration Scope
                        g Trigger-/Event-based       o   Multi-Account Admin
 Workflow                 Conditional Processing     m   Language Capabilities       System & Source
 Management             e Task Escalation            i   Admin: Rights & Roles           Management
         © N:Sight Research GmbH 2012 – Functional Model: Social Media Management Suite (Version 1.0)
Social Media Management Suite
Technology Cluster

                                               Social Media Dashboard
    Single Solution / Best-of-Breed Clusters




                                               Social Media      Community              Social Inbox
                                               Monitoring        Moderation
                                                                                        Social Media
                                                                                        Campaining

                                               Cloud Profiling   Issue Knowledge        Cloud App
                                               Services          Base                   Services

                                               Content           Cloud Profile          Cloud App
                                               Analytics         History Services       Engines


                                               Social Media                     Social Media Dashboard & Inbox
                                                                              h Social Media Monitoring
    Suite




                                               Management                     i Social Media Campaining
                                                                              p Third Party Integration / API

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Social Media Management Suite - TechMatrix

  • 1. Social Media Management Suite TechMatrix Version 1.0 Björn Negelmann in k ss N:Sight Research GmbH or re W og Pr
  • 2. Social Media Management Suite Functional Model Frontend & Unified Inbox/Dashboard R Content & Interaction Metrics Business Reporting s Grouping c User Segmentation Analytics s Feeds & Reporting n Social Conversion Metrics Listening & Conversation & Moderation Monitoring Campaigning Realtime Tracking Ticketing System Content Publishing & g Mention Tracking Question & Answer Distribution g Search Query Tracking Knowledge Base n Scheduled & Triggered c Sentiment Analysis & r Content Filtering, Publishing Classification Blocking & Removal g Interaction Mgmt i User Profiling & Analysis a User Blocking & Banning g Pre-Build-Campaign Apps Reputation / Influence B Conversation & Activity (Contents/Coupons/etc.) Profiling History s Page & Profile Layout l Unified Profile View & 3rd Party Data (CRM) g Alert & Routing e Source Integration Scope g Trigger-/Event-based o Multi-Account Admin Workflow Conditional Processing m Language Capabilities System & Source Management e Task Escalation i Admin: Rights & Roles Management © N:Sight Research GmbH 2012 – Functional Model: Social Media Management Suite (Version 1.0)
  • 3. Social Media Management Suite Technology Cluster Social Media Dashboard Single Solution / Best-of-Breed Clusters Social Media Community Social Inbox Monitoring Moderation Social Media Campaining Cloud Profiling Issue Knowledge Cloud App Services Base Services Content Cloud Profile Cloud App Analytics History Services Engines Social Media Social Media Dashboard & Inbox h Social Media Monitoring Suite Management i Social Media Campaining p Third Party Integration / API