Case study: Global School Of Management Science

Driving enrollment for management course using mobile.

Brief
Global School of Management Science in Delhi is a new b-school which started up in 2009 wanted to create awareness about their school and drive in admissions and registrations.
Idea
Enable interested users who see outdoor to further engage with the college
Deliver rich content and complete information about the college directly on users mobile increasing awareness and impact
Strategy
Outdoor media (Mobile Van and kiosks) were BluFi enabled
Information on school, course details and the innovative approach of the management through an interactive mobile application
A call to action to make users turn their mobile bluetooth to access the content was incorporated

Content
The mobile brochure that had information on course details and facilities at Global Business School was delivered to users mobile

Students were also taken through the glimpse of the facilities and opportunities in the school

Results
More than 80% of the footfall were engaged with the activity (7000+ audience)
Huge buzz created for the school and recorded a great level of interest among students
More importantly over 350 potential leads were generated for the school in just 3 days of the activations

Activity Summary 7000 + (>80% of TG) Unique users who were engaged with Delhi, India. Location of the campaign 3 days Duration Of the Campaign

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Case study: Global School Of Management Science

by TELiBrahma Convergent Communications. Pvt. Ltd. on Aug 27, 2009

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Case study: Global School Of Management Science — Presentation Transcript

http://resourcecenter.iloopmobile.com	2
http://www.slideshare.net	2