Driving enrollment for management course using mobile.

Brief Global School of Management Science in Delhi is a new b-school which started up in 2009 wanted to create awareness about their school and drive in admissions and registrations. Idea Enable interested users who see outdoor to further engage with the college Deliver rich content and complete information about the college directly on users mobile increasing awareness and impact Strategy Outdoor media (Mobile Van and kiosks) were BluFi enabled Information on school, course details and the innovative approach of the management through an interactive mobile application A call to action to make users turn their mobile bluetooth to access the content was incorporated

Global School of Management Science in Delhi is a new b-school which started up in 2009 wanted to create awareness about their school and drive in admissions and registrations.

Enable interested users who see outdoor to further engage with the college

Deliver rich content and complete information about the college directly on users mobile increasing awareness and impact

Outdoor media (Mobile Van and kiosks) were BluFi enabled

Information on school, course details and the innovative approach of the management through an interactive mobile application

A call to action to make users turn their mobile bluetooth to access the content was incorporated

Content The mobile brochure that had information on course details and facilities at Global Business School was delivered to users mobile

The mobile brochure that had information on course details and facilities at Global Business School was delivered to users mobile

Students were also taken through the glimpse of the facilities and opportunities in the school

Students were also taken through the glimpse of the facilities and opportunities in the school

Results More than 80% of the footfall were engaged with the activity (7000+ audience) Huge buzz created for the school and recorded a great level of interest among students More importantly over 350 potential leads were generated for the school in just 3 days of the activations

More than 80% of the footfall were engaged with the activity (7000+ audience)

Huge buzz created for the school and recorded a great level of interest among students

More importantly over 350 potential leads were generated for the school in just 3 days of the activations

Activity Summary 7000 + (>80% of TG) Unique users who were engaged with Delhi, India. Location of the campaign 3 days Duration Of the Campaign

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