Case study: Global School Of Management Science

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    1 Favorite

    Case study: Global School Of Management Science - Presentation Transcript

    1. Driving enrollment for management course using mobile.
    2. Brief
      • Global School of Management Science in Delhi is a new b-school which started up in 2009 wanted to create awareness about their school and drive in admissions and registrations.
      Idea
      • Enable interested users who see outdoor to further engage with the college
      • Deliver rich content and complete information about the college directly on users mobile increasing awareness and impact
      Strategy
      • Outdoor media (Mobile Van and kiosks) were BluFi enabled
      • Information on school, course details and the innovative approach of the management through an interactive mobile application
      • A call to action to make users turn their mobile bluetooth to access the content was incorporated
    3. Content
      • The mobile brochure that had information on course details and facilities at Global Business School was delivered to users mobile
      • Students were also taken through the glimpse of the facilities and opportunities in the school
    4. Results
      • More than 80% of the footfall were engaged with the activity (7000+ audience)
      • Huge buzz created for the school and recorded a great level of interest among students
      • More importantly over 350 potential leads were generated for the school in just 3 days of the activations
    5. Activity Summary 7000 + (>80% of TG) Unique users who were engaged with Delhi, India. Location of the campaign 3 days Duration Of the Campaign
      • Website
      • E-mail
      • Blog
      • Slideshare
      • Twitter
      • Linkedin
    SlideShare Zeitgeist 2009

    + Telibrahma Convergent CommunicationsTelibrahma Convergent Communications Nominate

    custom

    455 views, 1 favs, 1 embeds more stats

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 455
      • 453 on SlideShare
      • 2 from embeds
    • Comments 0
    • Favorites 1
    • Downloads 0
    Most viewed embeds
    • 2 views on http://resourcecenter.iloopmobile.com

    more

    All embeds
    • 2 views on http://resourcecenter.iloopmobile.com

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories