It is important for every company to have internet marketing plan in today's world. From social media networks to mobile technology to search engine optimization, a customized internet marketing plan will take your business to a whole new level.

1. Why your company needs an effective
internet marketing plan
A company that does not have an internet marketing plan in today’s
world is a company without a necessary piece of the success puzzle.
From social media networks to mobile technology to search engine
optimization, a customized internet marketing plan will take your
business to a whole new level.

2. Social Media – It’s Here and It’s Staying
Social media continues to be a driving force for a company’s
success. Facebook, which just turned 10, has paved the way for
other social media sites and has become a prime source for
companies to engage with consumers. Any business that wants
exposure to a large consumer base need look no further than the
decade-old Zuckerberg creation.

3. Social Media – It’s Here and It’s
Staying contd.
In less than 10 years, Facebook has gone public, been the subject of
a major motion picture, and garners more than one billion users.
Imagine what your business can do with a presence on this social
site.

4. Social Media – It’s Here and It’s
Staying contd.
That being said, don't get comfortable with having just one social
media presence. Research shows consumers favor multiple social
media networks. Some of the other most visited social media sites
include:
• Pinterest - saw the biggest spike in 2013, jumping from 15 percent
of online adults to 21 percent
• LinkedIn - second behind Facebook at 22 percent
• Instagram - grew from 13 percent to 17 percent

5. Social Media – It’s Here and It’s
Staying contd.
That being said, don't get comfortable with having just one social
media presence. Research shows consumers favor multiple social
media networks. Some of the other most visited social media sites
include:
When it comes to social media, think in terms of multiples. The
more sites on which your company actively engages, the potentially
larger groups of new customers and brand loyalists you stand to
gain.

6. The Future is Mobile
Industry experts agree that 2014 is the year of mobile. Mobile ad
spending is expected to rise 19 percent this year, and by 2017 it is
predicted that 78 percent of U.S. email users will access their email
via their mobile devices.

7. The Future is Mobile contd.
People are constantly on the go and have increasingly come to
depend on their mobile devices for everything from searching for
directions to finding the nearest restaurant to watching YouTube
videos.

8. It’s all about Search Engine Optimization
At the heart of your internet marketing plan is SEO. Everything you
do online should contribute to your overall goal – first page search
engine rank. While many businesses opt for buying ads to achieve
first page rank, consumers are more likely to click on the organic
search engine results.

9. It’s all about Search Engine
Optimization contd.
Your company’s overall online plan – including social media
platforms, website content and mobile technology – should all be
working together to achieve one goal: garner first page rank for
your products and services.

10. The End Game
The future is online. And the key to your company’s future success
can be found in a comprehensive plan that includes both traditional
and emerging media methods.

11. The End Game 
contd.
Word of mouth has always been one of the best and most trusted
referral sources – both good and bad – for a business. An effective
online plan will generate a word of mouth on steroids for your
brand. Your competition has an effective online plan. Where do you
want to be?

12. Till next time,
Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet
Marketing Company. Internet Marketing Developed, Implemented and
Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet
Optimization Programs Placing You Everywhere and Anywhere You Need to Be
Online!® ingrid@bluedres