2. COMPANY BACKGROUND
- Founded by 2 Stanford
Phd students; Larry Page
and Sergey Brin in 1997
- Initial purpose is to be a
search engine
- In 1999, Google founders
had tried to sell their
company for 1 million
USD, but no one was
SERGEY BRIN & LARRY PAGE interested.
3. COMPANY
Google’s mission
“To organize the world’s information and make it
universally accessible and useful”
Officially became the world’s
no.1 search engine
2012
1998 2000 2002 2004 2006 2008 2010
Incorparated
9. CUSTOMERS
Individual Business
- Free service (e.g. Gmail, Google) - Buy ad from Google (e.g. Adword)
- Exchanged for data collection (e.g.
Online habits)
10. 4P’s
Individual Business
PRODUCT PRODUCT
- Search - Customized online ad (Adwords)
Engine, Gmail, Google
PRICE
PRICE - Adwords, the price starts from
- FREE** 5 cents
PLACE PLACE
- Anywhere - Anywhere
PROMOTION PROMOTION
- Viral and Referral Marketing - Free credits for first-time users
- Mass Media
14. CURRENT SITUATION / HOT ISSUES
1) Deal with the growth of social networking giant Facebook
2) Circumvent the obstacles that China is throwing in its path.
3) Stay out of the cross hairs of antitrust regulators around the world.
4) Catch up with Apple on mobile innovation.
5) Make Google a good investment in the stock market
6) Get people to trust it when it comes to privacy
7) Hang on to its people in a talent war that is heating up.
8) Learn how to deal with the news media
9) Fix Google’s public image problems
10) Find a huge new business beyond search.
