Marketing for Business Success, Strategic Marketing and Tactical Branding. DEFENCE in BUSINESS meet Brett Chamberlain and Mick Cullen. We were very pleased to have two acclaimed business advisors, Mick Cullen and Brett Chamberlain, sharing their extensive knowledge of how to build powerful marketing strategies.  This was an event which offers valuable and immediately applicable information – for corporations, business owners and individuals.   Mick and Brett are both ex-Army officers – Mick was a UH1H and Blackhawk pilot, Brett was an Infantry officer.  Their logical, objective-oriented marketing methodology is consistently effective at generating immediate and long term results.    Both men have extensive, practical marketing and business experience.  Mick is the Managing Director of Redcliffe Marketing Labs, a leading-edge online direct-response and social media agency which creates online marketing funnels for businesses. Brett was the Managing Partner of Corporate Development, an award winning management consultancy which delivered exceptional results for hundreds of blue-chip corporate and government clients around Australia and overseas.    This presentation walked you through the strategic and time tested fundamentals of marketing and growing any business in any market. Tested and develop over two decades and brought up to date with the latest best-of-breed technology and concepts, the approach is based on a unique approach which equips marketers to see precisely where to invest marketing dollars for best results.  Equally important, their approach is specifically designed to generate significant additional profit, rather than merely additional sales. 

1. Marketing for Business Success
Strategic Marketing and Tactical Branding
Brett Chamberlain and Mick Cullen
Kindly sponsored by

2. Post event update
• DiB networking options include:
– DiB website online community (free and enables you to join the DiB
LinkedIn Group), and/or
– Facebook DiB Qld Events Group
(https://www.facebook.com/groups/329306663943968/ - no need to
join DiB)
• Podcast audio, https://soundcloud.com/dib-qld-events/defence-in-business-feb-2015-marketing-for-success
• Slides from the presentation are available for those that weren't
able to take notes or want to revisit the material. As a demonstration of some of the
principles and tools covered by Brett and Mick, visit either http://brettchamberlain.com.au or
http://diymarketingaudit.com and when you leave an email address you will also get the PDF
of the presentation sides sent to you
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3. Sponsor Share - Introducing
the Keynote Speakers
25 Feb 205 3
Daimien Patterson
CEO Integrity Property Investor Services

4. Sponsor Share - Introducing
the Keynote Speakers
25 Feb 205 4
Daimien Patterson
CEO Integrity Property Investor Services

5. Keynote Presentation
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Brett Chamberlain Mick Cullen

6. 25 Feb 205 6
Kerri Eckart
CEO Focused Marketing Solutions
Sponsor Share - Thanking the
Keynote Speakers

7. Photos
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8. Photos
25 Feb 205 8

9. Next event – 29 April
25 Feb 205 9
Shane Fracchia
Chief Operating Officer Calibre Consulting (Aust)

10. Enabling organisations and people
to leverage defence expertise.