+ Follow

• 1,551 views

As companies see increasing value in social media campaigns, it is becoming apparent that the transactional-centric models currently used for tracking and measuring marketing campaigns are not up to th...

As companies see increasing value in social media campaigns, it is becoming apparent that the transactional-centric models currently used for tracking and measuring marketing campaigns are not up to the social media challenge. With social media campaigns often focused on brand building and driving engagement, the tools used to measure the impact on sales and brand are ill-suited to accurately measuring the full impact and value of social media campaigns.

Accessibility

• View text version

Categories

• Technology
• Business & Mgmt

Tags

buying buying funnel la fetra customer customer relationship social media lafetra

More...

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Flagged as inappropriate Flag as inappropriate

Flag as inappropriate

Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

None Pornographic Defamatory Illegal/Unlawful Spam Other Terms Of Service Violation Cancel

File a copyright complaint

1 Embed 2

http://www.slideshare.net

2

Statistics

Favorites

2

Downloads

0

Comments

0

Embed Views

2

Views on SlideShare

1,549

Total Views

1,551