This presentation was created for &then agency visual identity.

2. AND - Growth, Flexibility, Acceptance, Openness and Versatility
THEN - Accomplishment and Focus towards Goal

3. The logo itself says that the company has versatility of
thoughts, flexibility to changes, acceptance to challenges and
openness towards constructive suggestions and criticism while
accomplishing the growing journey towards goal.
The shape of the logo implies speed as well as cutting edge
technology. It’s rectangular shape also indicates company’s
transparent and to the point approach towards it’s client and
job. The widely used and known Arial Black font represents the
company’s easiness in the wide field of designing. Bold nature
of the font implies company’s impact on the specified field.
Black, the colour of sharpness, professionalism, sophistication
and quality denotes the same features of the company.
Highlighted “N” stands for company’s out of the box thinking
and the colour red represents it’s loyalty towards passion,
enthusiasm and vitality. Background of the logo is white as it’s
signifies company’s transparency, fairness and ethics in it’s
principle. It also denotes limitless ness of it’s thoughts and
creativity. As a whole the logo implies that the company is
traditional and conventional with a different out box in sight.
It’s simplicity also relates with company’s simplicity in thoughts
and approach.
LOGO

4. STATIONARIES

5. The card will be in the
shape of the logo. It will be
a both side printed card
with address printed on the
back side.
VISITING CARD

6. There will be a gradient line
on the letterhead to show the
speedy nature of the logo
LETTER HEAD & ENVELOPE
The envelope will be of red colour to give the correspondence a
informal touch. It will also give a happy-go-round feel to the
receivers as if he / she received a invitation.

7. SMALL NOTE PAD
A spiral binded small note pad of 141mm x 70mm. The
size and design of the same will give the user a fresh
feeling while looking at it

8. OFFICE SIGNAGES

9. PEN STAND
A pen stand in LOGO shape.
This will be an acrylic
structure with logo printed
in the position shown.

10. INDICATORS
This indicators will be either made of acrylic or printed vinyl pasted
on sunboard. This will give the entire office a touch of fun and
informality while doing there job properly.

11. MISCELLANEOUS OFFICE EQIPMENTS
Mouse pad, Coffee Mug and Coasters.

12. RECEPTION TABLE
This reception table will have black matte laminate. Branding on the
table will be front printed transparent acrylic. The white glow of the
image indicates the glow of light behind the branding.

13. CALENDARS
These calendars can be used as DESKTOPs, SCREENSAVERs,
TABLETOP SPIRALS etc.

14. COFFEE TABLE BOOK COVER

15. COFFEE TABLE BOOK
This cover will be printed on MET-PET board with varnishing. There
will be spot UV on AND THEN logo and on candle body. A,D,T,H & E
of AND THEN logo will not have any fill, they will be on spot UV only.

16. WEBSITE

17. WEBSITE HOME PAGE
The LOGO will load by sliding. When the “N”
become complete its red colour will come and
it will blink once and the whole thing will
come to stand. Then the colours on A,D,T,H &
E of AND THEN logo will appear and they will
start blinking slowly. Once the user takes
his / her cursor on them the subsequent links
will come out as shown in the picture.

18. THANK YOU
For any further clarification please call me at - +91 98305 75302
A bigger version of .jpg files are attached here with for detail evaluation
RITAM BISWAS