AND - Growth, Flexibility, Acceptance, Openness and Versatility THEN - Accomplishment and Focus towards Goal
The logo itself says that the company has versatility of thoughts, flexibility to changes, acceptance to challenges and openness towards constructive suggestions and criticism while accomplishing the growing journey towards goal. The shape of the logo implies speed as well as cutting edge technology. It’s rectangular shape also indicates company’s transparent and to the point approach towards it’s client and job. The widely used and known Arial Black font represents the company’s easiness in the wide field of designing. Bold nature of the font implies company’s impact on the specified field. Black, the colour of sharpness, professionalism, sophistication and quality denotes the same features of the company. Highlighted “N” stands for company’s out of the box thinking and the colour red represents it’s loyalty towards passion, enthusiasm and vitality. Background of the logo is white as it’s signifies company’s transparency, fairness and ethics in it’s principle. It also denotes limitless ness of it’s thoughts and creativity. As a whole the logo implies that the company is traditional and conventional with a different out box in sight. It’s simplicity also relates with company’s simplicity in thoughts and approach. LOGO
The card will be in the shape of the logo. It will be a both side printed card with address printed on the back side. VISITING CARD
There will be a gradient line on the letterhead to show the speedy nature of the logo LETTER HEAD & ENVELOPE The envelope will be of red colour to give the correspondence a informal touch. It will also give a happy-go-round feel to the receivers as if he / she received a invitation.
SMALL NOTE PAD A spiral binded small note pad of 141mm x 70mm. The size and design of the same will give the user a fresh feeling while looking at it
PEN STAND A pen stand in LOGO shape. This will be an acrylic structure with logo printed in the position shown.
INDICATORS This indicators will be either made of acrylic or printed vinyl pasted on sunboard. This will give the entire office a touch of fun and informality while doing there job properly.
MISCELLANEOUS OFFICE EQIPMENTS Mouse pad, Coffee Mug and Coasters.
RECEPTION TABLE This reception table will have black matte laminate. Branding on the table will be front printed transparent acrylic. The white glow of the image indicates the glow of light behind the branding.
CALENDARS These calendars can be used as DESKTOPs, SCREENSAVERs, TABLETOP SPIRALS etc.
COFFEE TABLE BOOK This cover will be printed on MET-PET board with varnishing. There will be spot UV on AND THEN logo and on candle body. A,D,T,H & E of AND THEN logo will not have any fill, they will be on spot UV only.
WEBSITE HOME PAGE The LOGO will load by sliding. When the “N” become complete its red colour will come and it will blink once and the whole thing will come to stand. Then the colours on A,D,T,H & E of AND THEN logo will appear and they will start blinking slowly. Once the user takes his / her cursor on them the subsequent links will come out as shown in the picture.
THANK YOU For any further clarification please call me at - +91 98305 75302 A bigger version of .jpg files are attached here with for detail evaluation RITAM BISWAS