A few words first of introduction. Peter Briffett– MD, LivingSocial Going to give an overview Start with what LS is… and what we do.
First a little history We started in 2007 and we are one of the biggest global players in the space of few years 2007 LivingSocial started Facebook apps to daily deals We have gone from 1 sushi deal in Washington to 63 million vouchers sold through 160,000 deals across the world
Fast-forward to today 60 million members Over 20 countries 6 continents 63 million vouchers sold
Traditional marketing model comparison to viral marketing model
Zombie deal What is it? Zombie joke YouTube 14,000 views 16% shared brought through shared links Importance of shareability – this is what drives the online conversation – content is key
To understand the true value We call the merchants we work with business partners We see the model as part of a long-term strategic marketing plan For partners – no upfront costs Guaranteed traffic – no other marketing tool offers this
One of the most valuable tools LivingSocial offers merchants is the merchant centre Demographic data Redemption tracking Customer feedback
