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    Brain fingerprintingpresentation Brain fingerprintingpresentation Presentation Transcript

    • Brain Fingerprinting Jessica Laks April 26, 2005
    • Background
      • Brain fingerprinting: technique used to determine scientifically what information is, or is not stored in a particular brain
      • Not a measure of guilt or innocence
      • Measures the response to visual or audio stimulus
    • Applications
      • National security
      • Medical diagnosis
        • Alzheimer’s Disease
      • Advertising
      • Crimial justice system
    • National Security
      • Identify terrorists and accomplices prior to attacks by determining whether specific information is embedded in the memory of the subject
    • Medical Field
      • Alzheimer’s Disease
        • Detects P300 brainwave
        • Symptoms reversible through dietary and medicinal changes
      • Pharmeceutical companies
        • See effects of new medication
        • Doctors can monitor treatments and adjust them
    • Advertising
      • Brain fingerprinting allows advertisers to determine what information from an ad is retained in memory
        • What elements do people pay attention to
        • What type of media is most effective
        • How to advertise to people all over the world
    • Criminal Justice
      • Used with MERMER technology
      • FBI and CIA endorsed to convict criminals
        • P300 brainwave is emitted if a memory of presented stimulus exists in the brain
        • Difference between perpetrator and the innocent is the memory of the crime scene embedded in the brain
    • Pros and Cons Criminal justice Advertising Medical diagnosis National security
      • Possibility of inaccuracy
      • Can be relied on too heavily
      • Constant testing for new products can become time consuming and expensive
      • Must find random people to use as test subjects
      • Time consuming for patients who need constant monitoring
      • Infringement of privacy for citizens
      • Can rely on racial profiling
      Cons
      • Puts criminals in jail
      • Reduces number of false accusations
      • Focus ad campaigns specifically on what works
      • Can save thousands of lives by early detection
      • More personalized treatments
      • Safer US
      • Stop terrorists before they attack
      Pros
    • References
      • http://www.nightwithafuturist.com
      • http://brainwavescience.com
      • http://news.nationalgeographic.com/news/2001/07/0705_wirelies.html