Brain Fingerprinting Jessica Laks April 26, 2005
Background <ul><li>Brain fingerprinting: technique used to determine scientifically what information is, or is not stored ...
Applications  <ul><li>National security </li></ul><ul><li>Medical diagnosis </li></ul><ul><ul><li>Alzheimer’s Disease </li...
National Security <ul><li>Identify terrorists and accomplices prior to attacks by determining whether specific information...
Medical Field <ul><li>Alzheimer’s Disease </li></ul><ul><ul><li>Detects P300 brainwave </li></ul></ul><ul><ul><li>Symptoms...
Advertising <ul><li>Brain fingerprinting allows advertisers to determine what information from an ad is retained in memory...
Criminal Justice <ul><li>Used with MERMER technology </li></ul><ul><li>FBI and CIA endorsed to convict criminals </li></ul...
Pros and Cons Criminal justice Advertising Medical diagnosis National security <ul><li>Possibility of inaccuracy </li></ul...
References <ul><li>http://www.nightwithafuturist.com </li></ul><ul><li>http://brainwavescience.com </li></ul><ul><li>http:...
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Brain fingerprintingpresentation

  1. 1. Brain Fingerprinting Jessica Laks April 26, 2005
  2. 2. Background <ul><li>Brain fingerprinting: technique used to determine scientifically what information is, or is not stored in a particular brain </li></ul><ul><li>Not a measure of guilt or innocence </li></ul><ul><li>Measures the response to visual or audio stimulus </li></ul>
  3. 3. Applications <ul><li>National security </li></ul><ul><li>Medical diagnosis </li></ul><ul><ul><li>Alzheimer’s Disease </li></ul></ul><ul><li>Advertising </li></ul><ul><li>Crimial justice system </li></ul>
  4. 4. National Security <ul><li>Identify terrorists and accomplices prior to attacks by determining whether specific information is embedded in the memory of the subject </li></ul>
  5. 5. Medical Field <ul><li>Alzheimer’s Disease </li></ul><ul><ul><li>Detects P300 brainwave </li></ul></ul><ul><ul><li>Symptoms reversible through dietary and medicinal changes </li></ul></ul><ul><li>Pharmeceutical companies </li></ul><ul><ul><li>See effects of new medication </li></ul></ul><ul><ul><li>Doctors can monitor treatments and adjust them </li></ul></ul>
  6. 6. Advertising <ul><li>Brain fingerprinting allows advertisers to determine what information from an ad is retained in memory </li></ul><ul><ul><li>What elements do people pay attention to </li></ul></ul><ul><ul><li>What type of media is most effective </li></ul></ul><ul><ul><li>How to advertise to people all over the world </li></ul></ul>
  7. 7. Criminal Justice <ul><li>Used with MERMER technology </li></ul><ul><li>FBI and CIA endorsed to convict criminals </li></ul><ul><ul><li>P300 brainwave is emitted if a memory of presented stimulus exists in the brain </li></ul></ul><ul><ul><li>Difference between perpetrator and the innocent is the memory of the crime scene embedded in the brain </li></ul></ul>
  8. 8. Pros and Cons Criminal justice Advertising Medical diagnosis National security <ul><li>Possibility of inaccuracy </li></ul><ul><li>Can be relied on too heavily </li></ul><ul><li>Constant testing for new products can become time consuming and expensive </li></ul><ul><li>Must find random people to use as test subjects </li></ul><ul><li>Time consuming for patients who need constant monitoring </li></ul><ul><li>Infringement of privacy for citizens </li></ul><ul><li>Can rely on racial profiling </li></ul>Cons <ul><li>Puts criminals in jail </li></ul><ul><li>Reduces number of false accusations </li></ul><ul><li>Focus ad campaigns specifically on what works </li></ul><ul><li>Can save thousands of lives by early detection </li></ul><ul><li>More personalized treatments </li></ul><ul><li>Safer US </li></ul><ul><li>Stop terrorists before they attack </li></ul>Pros
  9. 9. References <ul><li>http://www.nightwithafuturist.com </li></ul><ul><li>http://brainwavescience.com </li></ul><ul><li>http://news.nationalgeographic.com/news/2001/07/0705_wirelies.html </li></ul>
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