Banafsheh Ghassemi

VP, Marketing, eCRM and Customer Experience

•VP of Customer Experience & eCRM at the American Red Cross (ARC) with 16 years of executive roles in the high tech sector leading brands in achieving their bottom-line objectives through customer-centric business design. •Pioneered successful approaches in integration of customer experience strategies with emerging technologies to deliver differentiated brand experiences. •Sought after speaker & subject matter expert on the conference circuit, expert panels & trade media (see recent samples below). •Frequent advisor to nonprofit & for-profit organizations on customer centric business and technology transformation and to technology providers and startups on