Banafsheh Ghassemi

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•VP of Customer Experience & eCRM at the American Red Cross (ARC) with 16 years of executive roles in the high tech sector leading brands in achieving their bottom-line objectives through customer-centric business design. •Pioneered successful approaches in integration of customer experience strategies with emerging technologies to deliver differentiated brand experiences. •Sought after speaker & subject matter expert on the conference circuit, expert panels & trade media (see recent samples below). •Frequent advisor to nonprofit & for-profit organizations on customer centric business and technology transformation and to technology providers and startups on

customer experience customer experience management customer relationship management crm banafsheh ghassemi social crm cem blackbaud conference 2012 customer centric customer centricity bbcon social media marketing multichannel marketing sentiment analysis sentiment analysis symposium voice of the customer crm evolution 2012 change management crm 2.0 new york crm evolution conference 2012 crm strategy

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Banafsheh Ghassemi

Presentations

Lessons in CRM Change Management - Presented at CRM Evolution 2012

A multichannel proposition and (much) more - presented at Sentiment Analysis Symposium 2012

Turn Your World Upside Down: Your Constituents at the Center Of Your Universe

Likes

Social Media and Non-Profits: Networking for a Cause

4sq + SCRM

Overview Of CRM

50 Social Media Tactics for Nonprofits

7 Steps to Customer Loyalty: A Cult Branding Guide

SOCIAL CRM