Banafsheh Ghassemi

    • United States
  • Work VP, Marketing, eCRM and Customer Experience at The American Red Cross
  • Website www.banafshehghassemi.com
  • About •VP of Customer Experience & eCRM at the American Red Cross (ARC) with 16 years of executive roles in the high tech sector leading brands in achieving their bottom-line objectives through customer-centric business design. •Pioneered successful approaches in integration of customer experience strategies with emerging technologies to deliver differentiated brand experiences. •Sought after speaker & subject matter expert on the conference circuit, expert panels & trade media (see recent samples below). •Frequent advisor to nonprofit & for-profit organizations on customer centric business and technology transformation and to technology providers and startups on
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banafsheh ghassemi bbcon blackbaud conference 2012 cem change management crm crm 2.0 crm evolution 2012 crm evolution conference 2012 crm strategy customer centric customer centricity customer experience customer experience management customer relationship management marketing multichannel marketing new york sentiment analysis sentiment analysis symposium social crm social media voice of the customer

banafsheh ghassemi bbcon blackbaud conference 2012 cem change management crm crm 2.0 crm evolution 2012 crm evolution conference 2012 crm strategy customer centric customer centricity customer experience customer experience management customer relationship management marketing multichannel marketing new york sentiment analysis sentiment analysis symposium social crm social media voice of the customer …less

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