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AmeriFirst Home Mortgage Shows the Power of Personas

Hosted by Bernie Borges with
Co-Host Mike Lemire of HubSpot
Featurin...
In this episode of the
Social Business Engine…

Follow the social business journey
of AmeriFirst Home Mortgage with
co-hos...
Clearly Identified Personas
for Relevant, Powerful Content

AmeriFirst Home Mortgage’s website
and social media channels
d...
“Your content should always serve a certain purpose…
to take them to the next level.”
Mike Lemire, HubSpot
“We measure results by the referrals we get and the leads we produce.”
Dan Moyle, AmeriFirst Home Mortgage
“We have low unsubscribe rates because our content is so helpful.”
Dan Moyle, AmeriFirst Home Mortgage
“The nurturing process spans awareness, consideration and decision stages.”
Mike Lemire, HubSpot
Passionate About Useful Video Content

In Dan Moyle’s 60 second
mortgage tip series,
he shares useful
tips for homeowners.
Plus!
In this episode…

In this episode, we also learned
that Mike Lemire’s talents
go beyond inbound marketing.
Mike also...
Learn how HubSpot does Inbound in this
FREE eBook offer.
Subscribe to our YouTube Channel
Never miss an episode!
You can also find the Social Business Engine audio podcasts on iTu...
Persona Based Social Business @ AmeriFirst Home Mortgage
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Persona Based Social Business @ AmeriFirst Home Mortgage

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On this episode of Social Business Engine Bernie Borges is joined by co-host Mike Lemire of HubSpot, featuring Dan Moyle of AmeriFirst Home Mortgage. Dan shares how AmeriFirst delivers relevant and helpful content to their target personas. Mike shares a juicy e-book download that reveals the secrets to HubSpot Inbound Marketing Content Machine.

Published in: Business, Economy & Finance
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Transcript of "Persona Based Social Business @ AmeriFirst Home Mortgage"

  1. 1. AmeriFirst Home Mortgage Shows the Power of Personas Hosted by Bernie Borges with Co-Host Mike Lemire of HubSpot Featuring Dan Moyle of AmeriFirst Home Mortgage Episode 03 Sponsored by HubSpot
  2. 2. In this episode of the Social Business Engine… Follow the social business journey of AmeriFirst Home Mortgage with co-host Mike Lemire of HubSpot and special guest Dan Moyle of AmeriFirst.
  3. 3. “No one cares about a mortgage. They care about the home they’re buying.” Dan Moyle, AmeriFirst Home Mortgage
  4. 4. Clearly Identified Personas for Relevant, Powerful Content AmeriFirst Home Mortgage’s website and social media channels deliver relevant and helpful content to their target personas.
  5. 5. “Your content should always serve a certain purpose… to take them to the next level.” Mike Lemire, HubSpot
  6. 6. “We measure results by the referrals we get and the leads we produce.” Dan Moyle, AmeriFirst Home Mortgage
  7. 7. “We have low unsubscribe rates because our content is so helpful.” Dan Moyle, AmeriFirst Home Mortgage
  8. 8. “The nurturing process spans awareness, consideration and decision stages.” Mike Lemire, HubSpot
  9. 9. Passionate About Useful Video Content In Dan Moyle’s 60 second mortgage tip series, he shares useful tips for homeowners.
  10. 10. Plus! In this episode… In this episode, we also learned that Mike Lemire’s talents go beyond inbound marketing. Mike also sings with the Boston Symphony Orchestra and Boston Pops! Don’t miss his singing sample in this episode of the Social Business Engine.
  11. 11. Learn how HubSpot does Inbound in this FREE eBook offer.
  12. 12. Subscribe to our YouTube Channel Never miss an episode! You can also find the Social Business Engine audio podcasts on iTunes & Stitcher

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