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How can packaged food companies grow their presence in emerging markets
1. How Can Packaged Food Companies Grow Their Presence in Emerging
Markets?
Expansion in emerging markets is an increasingly key objective for all multinational food
manufacturers. Underlying growth rates have initiated this, but the case has been accentuated by the
continuing economic uncertainty in mature markets. This briefing examines how strategies are focused
on acquisitions, joint ventures or organic expansion, dependent on a company’s existing presence,
financial capabilities and managerial background.
Euromonitor International's How Can Packaged Food Companies Grow Their Presence in Emerging
Markets? global briefing offers an insight into to the size and shape of the Packaged Food emerging
market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading
companies and brands. It also offers strategic analysis on driving packaged food industry trends like
health and wellness, premiumisation, convenience and value-for-money and how those trends
influence factors like new product developments, packaging innovations, retail distribution and retail
pricing both historically and into the future.
Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed Food, Confectionery,
Dairy, Dried Processed Food, Frozen Processed Food, Ice Cream, Impulse and Indulgence Products,
Meal Replacement, Meal Solutions, Noodles, Nutrition/Staples, Oils and Fats, Pasta, Ready Meals,
Sauces, Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution
data.
Why buy this report?
* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports,
business reference books and online information systems. With offices in London, Chicago, Singapore,
Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts
worldwide, Euromonitor International has a unique capability to develop reliable information
resources to help drive informed strategic planning.
How Can Packaged Food Companies Grow Their Presence in Emerging Markets?
Euromonitor International
October 2011
Introduction
2. Rising Proportion of Revenues Generated in Emerging Markets
Multinationals’ Growth Dynamics in Emerging Markets
Strongly Acquisitive Expansion Strategies
Large-scale, Multi-regional Joint Ventures
Organic Expansion of Established Flagship Labels
Key Company Strategies in a Changing Operating Environment
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