4th European CMO Conference 2011

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Program of the 4th European CMO Conference on September 29 & 30 in Zurich, Switzerland

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4th European CMO Conference 2011

  1. 1. ProgramDay 1: Sept. 29, 201109:00 – 10:00 Networking Breakfast10:00 – 10:10 Welcome10:10 – 10:50 Richard Prenderville New Growth Paradigms - Brand as growth driver Innovation Head of Global Brand Marketing, - New consumer trends Reebok - Brands in the digital age10:50 – 11:30 George Blankenship Its Hard to Change the World - Branding your innovations Architect of Apple´s brand building retail Innovation - Changing 100 years of tradition strategy, now VP Worldwide Sales and - Learning from leaders in retail Ownership Experience, Tesla Motors11:30 – 12:10 Federico J. Gonzalez The Disney Experience - Total customer focus Senior VP Marketing & Sales, Euro Disney - Culture of excellence Global Brands and Disney Destinations EMEA - Learning from Disney12:10 – 14:00 Lunch14:00 – 15:00 Rui Porto Strategic Role of Creativity - Taking local ideas global Chief Marketing Officer, Havaianas - Role of creative excellenceCreative Excellence Presented by the Berlin School of Creative Leadership - Managing a global brand15:00 – 15:30 Networking Break15:30 – 16:30 Knowledge Sessions: Social Media, B2B Marketing, Innovation16:30 – 17:00 Networking Break17:00 – 17:45 Driving Growth in the Digital Age Organization/ Panel with Simon Clift, George Blankenship, Capability Federico Gonzalez, Rui Porto and Richard Prenderville17:45 – 18:00 Closing19:00 – 21:00 Networking Night at Tesla Motors Flagship Store, Zurich
  2. 2. Day 2: Sept. 30, 201108:00 – 09:00 Networking Breakfast09:00 – 09:10 Welcome09:10 – 09:50 AJ van Triest Driving Growth Globally - Driving growth globally Chief Marketing Officer, BWP, a joint - Global innovation Global Brands venture between Coca-Cola and Nestlé - Connecting with global consumers09:50 – 10:30 Simon Clift Winning Global Brands - Characteristics of winning brands Former Chief Marketing Officer, Global Brands - Global Brands Study™ insights Unilever - Purposeful positioning10:30 – 11:00 Networking Break11:00 – 11:40 Marc de Swaan Arons Global Marketing: Success Factors - Drivers of marketing effectiveness Co-founder and Chairman, EffectiveBrandsCMO Leadership - Case study: Unilever/OMO: «Dirt is good»11:40 – 12:00 Closing12:00 – 13:30 Lunch Case Studies: Unilever: OMO – Dirt is good Disney: Disneyland Paris Reebok Tesla Motors: Roadster Havaianas Nestea

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