Retargeting: How We Improved Search Campaign Performance by > 200%

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This case study demonstrates how retargeting can be used to improve the overall performance of a search marketing campaign through gains in incremental conversions.

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  • This is our PPC case study of how we used retargeting and improved PPC campaign performance to reduce cost per acquisition and increase conversions. Adding retargeting to our marketing efforts helped us to capture incremental conversions and accelerate leads along the sales funnel. googleadwordspay per clickppc case studyppc strategyRetargetingRemarketingRetargeting case studyRemarkeitng case studyRetargeting strategyRemarketing strategy
  • Retargeting: How We Improved Search Campaign Performance by > 200%

    1. 1. CASE STUDY: RETARGETING + SEM
    2. 2. THE CHALLENGE• Mentor Graphics (under theIESD product line) wasrunning existing PPC searchcampaign that weregenerating conversions, butat high cost & low volume.Not ideal.• Simply put, we needed tosignificantly increase theoverall effectiveness of theprogram but had some toughparameters to work around.• There was NO additionalbudget and NO control overon-site conversion rateoptimization.www.amplify-interactive.comKeyword Category:Wiring and HarnessDesign Software Tools
    3. 3. THE SOLUTIONwww.amplify-interactive.comWe developed a retargeting campaign to capture incrementalconversions and support lead nurturing effortsGroup B: Visitors WhoConvertedRetarget these visitorswith a mix of brand adsand offers based ontheir previousconversion activity.Goal: Turn leads intoprospects via increasedconversion activityGroup A: Visitors WhoDidn’t ConvertRetarget these visitorswith ads that promotea mix of white paperoffers based on theiron-site activityGoal: Convert thesevisitors into leads
    4. 4. THE RESULTS:1015202530354045505560Month 1 Month 2 Month 3 Month 4 Month 5 Month 6ConversionsConversions Trendline218% Increase in Conversionswww.amplify-interactive.com
    5. 5. THE RESULTSConversion Rate Improves 252%2.0%3.0%4.0%5.0%6.0%7.0%8.0%Month 1 Month 2 Month 3 Month 4 Month 5 Month 6Conversion RateConversion Rate Trendlinewww.amplify-interactive.com
    6. 6. THE RESULTS$30.00$50.00$70.00$90.00$110.00$130.00$150.00Month 1 Month 2 Month 3 Month 4 Month 5 Month 6Cost per ConversionCost per Conversion Trendlinewww.amplify-interactive.comCost Per Conversion Falls 259%
    7. 7. FOLLOW US:WWW.AMPLIFY-INTERACTIVE.COM/BLOG/@AMPLIFYSEMWWW.SLIDESHARE.COM/BENJAMINLLOYDCONTACT US TODAY!WWW.AMPLIFY-INTERACTIVE.COMIMPROVE YOUR MARKETINGWITH RETARGETING

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