Targeting Mobile Devices DramaticallyImproves PPC Campaign Performance         Client: HealthCare Category  Full case stud...
The Challenge• Amplify has been running PPC campaigns for a well known  Hospital brand for 2 years with two main objective...
The Solution • Created new campaigns specifically targeted at Mobile users • Implemented aggressive bidding strategies to ...
The Results                                  Spend       Cost Per Call$20,000.00$18,000.00$16,000.00$14,000.00$12,000.00  ...
The Results                             Phone call volume increased by 254%,                                         while...
CONTACT US TODAY!info@amplify-interactive.com Full case study & client reference       available upon request   www.amplif...
Upcoming SlideShare
Loading in …5
×

Mobile PPC Campaign Increases Call Volume 254%

1,450 views

Published on

How we targeted mobile devices to improve Google AdWords PPC campaign performance and increase call volume by 254%

Published in: Business, Technology, Design
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,450
On SlideShare
0
From Embeds
0
Number of Embeds
1,058
Actions
Shares
0
Downloads
4
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • This was our mobile PPC advertising case study that shows how we used Google AdWords click to call ad extensions to grow call volume and conversions by 254% in 3 monthsgoogleadwordsmobile advertisingmobile devicesmobile marketingpay per clickppc case studyppc strategy
  • Mobile PPC Campaign Increases Call Volume 254%

    1. 1. Targeting Mobile Devices DramaticallyImproves PPC Campaign Performance Client: HealthCare Category Full case study & client reference available upon request www.amplify-interactive.com
    2. 2. The Challenge• Amplify has been running PPC campaigns for a well known Hospital brand for 2 years with two main objectives: – Increase brand awareness and traffic to the website through search and display advertising – Convert visitors to schedule an appointment online or produce a callback• Phone calls convert 150% better than online schedulers so the client wanted to capitalize on this opportunity with more calls!www.amplify-interactive.com
    3. 3. The Solution • Created new campaigns specifically targeted at Mobile users • Implemented aggressive bidding strategies to ensure top ad position on Mobile searches • Developed ad copy specifically for Mobile device users encouraging them to "call now" and using ‘AdWords click to call capabilities Desktop Mobilewww.amplify-interactive.com
    4. 4. The Results Spend Cost Per Call$20,000.00$18,000.00$16,000.00$14,000.00$12,000.00 Cost per call decreased 65.46% over a period of three months!$10,000.00 $8,000.00 $6,000.00 $4,000.00 $2,000.00 $0.00 November December January www.amplify-interactive.com
    5. 5. The Results Phone call volume increased by 254%, while spend only increased by 22.38%. Phone Calls Spend 3,000 $20,000.00 $18,000.00 2,500 $16,000.00 $14,000.00 2,000 $12,000.00 1,500 $10,000.00 $8,000.00 1,000 $6,000.00 $4,000.00 500 $2,000.00 0 $0.00 November December Januarywww.amplify-interactive.com
    6. 6. CONTACT US TODAY!info@amplify-interactive.com Full case study & client reference available upon request www.amplify-interactive.com

    ×