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Mobile PPC Campaign Increases Call Volume 254%
 

Mobile PPC Campaign Increases Call Volume 254%

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How we targeted mobile devices to improve Google AdWords PPC campaign performance and increase call volume by 254%

How we targeted mobile devices to improve Google AdWords PPC campaign performance and increase call volume by 254%

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  • This was our mobile PPC advertising case study that shows how we used Google AdWords click to call ad extensions to grow call volume and conversions by 254% in 3 monthsgoogleadwordsmobile advertisingmobile devicesmobile marketingpay per clickppc case studyppc strategy

Mobile PPC Campaign Increases Call Volume 254% Mobile PPC Campaign Increases Call Volume 254% Presentation Transcript

  • Targeting Mobile Devices DramaticallyImproves PPC Campaign Performance Client: HealthCare Category Full case study & client reference available upon request www.amplify-interactive.com
  • The Challenge• Amplify has been running PPC campaigns for a well known Hospital brand for 2 years with two main objectives: – Increase brand awareness and traffic to the website through search and display advertising – Convert visitors to schedule an appointment online or produce a callback• Phone calls convert 150% better than online schedulers so the client wanted to capitalize on this opportunity with more calls!www.amplify-interactive.com
  • The Solution • Created new campaigns specifically targeted at Mobile users • Implemented aggressive bidding strategies to ensure top ad position on Mobile searches • Developed ad copy specifically for Mobile device users encouraging them to "call now" and using ‘AdWords click to call capabilities Desktop Mobilewww.amplify-interactive.com
  • The Results Spend Cost Per Call$20,000.00$18,000.00$16,000.00$14,000.00$12,000.00 Cost per call decreased 65.46% over a period of three months!$10,000.00 $8,000.00 $6,000.00 $4,000.00 $2,000.00 $0.00 November December January www.amplify-interactive.com
  • The Results Phone call volume increased by 254%, while spend only increased by 22.38%. Phone Calls Spend 3,000 $20,000.00 $18,000.00 2,500 $16,000.00 $14,000.00 2,000 $12,000.00 1,500 $10,000.00 $8,000.00 1,000 $6,000.00 $4,000.00 500 $2,000.00 0 $0.00 November December Januarywww.amplify-interactive.com
  • CONTACT US TODAY!info@amplify-interactive.com Full case study & client reference available upon request www.amplify-interactive.com