Check out our blog post: http://www.add3.com/news/tips-optimize-your-campaigns-on-googles-display-network/
Display campaigns are a critical part of online advertising and are often undervalued. They run as a great compliment to search campaigns and can be extremely effective when utilized properly. This guide provides basic tips and best practices to increase the efficiency of your Display campaigns.
Clipping is a handy way to collect important slides you want to go back to later.