4. 1. A5 chip: 7x faster
graphics, 2x faster
downloads
Gives marketers the freedom to create
even more complex experiences. Huge
opportunity for gaming.
5. 2. New antenna system
makes iPhone a world
phone
Improved reception and battery life.
Frees consumers to use their device
anywhere in the world, which means
content must be 100% relevant
and beneficial.
6. 3. New Camera
and Video
Mobile experiences will
become even more engaging
and gripping. Raises the
benchmark for content quality.
“To many customers this will be the best still camera they’ve ever
owned and the best video cameras they’ve ever owned.”
- Phil Schiller, SVP Product Marketing at Apple
7. 4. Siri:
A voice-controlled
assistant
Just as “touch” revolutionized mobile
interface, so will “voice.”
Marketers now must consider voice
as an input device when developing
mobile experiences.
8. 5. Sprint Nextel addition
and new pricing
broadens iOS reach
Marketers will need to monitor and
consider the shifting market share
when deciding between iOS and
Android experiences.
9. 6. iOS5: Brings connected
devices to life.
Marketers must begin to think about
creating integrated experiences.
Click for: What iOS5 Means for Marketers
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