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V47 Bea Pacheco Product Mktg Plan
1.
10 STEP
Marketing Plan for SAFEGUARD Bea Pacheco February 2010
2.
3.
4.
Positioning to the
Primary Target Market Part 1: Steps 1 to 5
5.
6.
2a. Maslow’s Hierarchy
of Needs I want to feel fresh all the time I want to be clean
7.
8.
9.
3b. Safeguard is
high in price but comes relatively with high skin germ protection
10.
3c. Competitive map
showing Safeguard’s positioning Focus is on providing excellent quality and benefits to its market.
11.
12.
13.
5b. Health is
Wealth SOURCE: http://business.inquirer.net/money/features/view/20100107-246055/Marketing-trends-to-watch-out-for-in-2010
14.
5c. Safeguard is
among the top brands purchased.
15.
16.
The Marketing Mix
Strategy Part 2: Steps 6 to 10
17.
6a. Personal Care
(Soap) Market in the Philippines
18.
19.
7. Safeguard is
priced 20% premium compared to its competitors Safeguard maintains its premium pricing strategy as it continues to dominate its target market. It now has 3-pid value packs to better reach its market.
20.
8a. Safeguard Commercial
- 90s
21.
8b. Safeguard Commercial
22.
8c. Safeguard Commercial
- 2009
23.
8d. Green Cross
Launch Commercial - 2005
24.
25.
26.
27.
28.
SUMMARY
29.
30.
31.
10 STEP
Marketing Plan for SAFEGUARD Bea Pacheco February 2010
Download now
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