Case Study: Mobile –The Remote Control for Your Health Presented by: Joe Grigsby, Director of Emerging Media, VML Find out how technology has evolved to one dominate screen--mobile. Erin will show the value and empowerment that mobile offers in creating a consistent opportunity for both patients and professionals to manage their health. www.bdionline.com

2. Mobility
The issue is not whether
m-health will have a
significant impact on
healthcare, it’s how quickly.

3. Text4baby is the largest mobile
health initiative in the U.S.
! 63 Health Plans
! 400 official partners in 49 states
! 96% would recommend the service to a friend
! Over 100K Onboard, > Over 6M texts
…and growing

5. Understanding the Target
5

6. Define the Value Proposition
6

7. Determine the Mobile Experience
7

8. Technical Integration
8

9. Mobile Partners
9

10. Connect & Activate
Physical Digital
10

11. Measure & Report
11

12. Thank You