1. JULY
AUGUST
4
2010
Newsletter n. 4
The section First of All in the B&B Italia segment and B&B Italia events around the world
Newsletter No. 4 offers a preview of the are the topics of In the World. Finally, a choice
September event which is centred on the latest of the best articles published on Italian and
Outdoor products. Focus On reveals the details international press are proposed in On Air.
of the Bend Sofa by Patricia Urquiola. The most Enjoy your reading!
recent projects are outlined in the Contract
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2. N° 4
July_August 2010
Outdoor News 2010
Antonio Citterio’s designs for the B&B Italia
Outdoor collection debut in Paris.
This autumn, B&B Italia Outdoor presents its new
products for 2010 at the Parisian trade show
Maison&Object. Antonio Citterio, the designer
par excellence for both the B&B Italia and
Maxalto brands, will join rank with other illustrious
names including Patricia Urquiola, Jean-Marie
Massaud, Naoto Fukasawa, Atelier Oï and
Richard Schultz. Three years after its debut,
the Outdoor collection has grown to become a
major player in the outdoor furnishings market
and enjoys a wealth of consistent introductions
that define its precise identity.
Maison&Objet Paris
Hall: 8A
Stand:D1-E2
www.maison-objet.com
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3. N° 4
July_August 2010
The Bend Sofa, which launched at the Salone
Del Mobile in 2010, is B&B Italia’s 1000th
project. Designed by Patricia Urquiola, who
recalls its creation as a seat with “a primary,
monolithic shape which gives the impression
of having been manually moulded. “The Bend
Sofa, was initially meant to be a bench, a highly
simplified sofa, partly handmade and partly 3D.”
The well-priced sofa has been designed for
both domestic and contract use. It is born of an
internal polyurethane frame that “has done away
with matter and is also energy saving.”
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4. N° 4
July_August 2010
In practice, it issues from a study of 3D models
and digital research, and effectively expresses
the idea of motion by alternating full and empty
spaces. Contrasting stitching creates an
additional motif on the surface, characterised
by the irregular back and curved seat elements.
Like much of the Spanish designer’s work, the
Bend Sofa offers an emotional, reassuring,
tactile experience. A variety of modular
elements, including seats, ottomans and
corner components, allow the Bend sofa to be
customised to suit individual needs and the size
of the space.
Additional sketches, photos and renderings are available.
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5. N° 4
July_August 2010
Maxalto Store Tokyo
MAXALTO STORE TOKYO
The first Maxalto flagship store opened in
Minato-ku Tokyo on April 29, 2010. The new
space, which stretches over 140 m2, is situated
on the ground floor of the same building in which
the B&B Italia store has been based since 2005.
The new space is entirely dedicated to Maxalto,
the company’s “modern classic” furnishings.
Maxalto Store
6-4-6, Minami Aoyama,
Minato-ku, Tokyo 1070062
Tel. 03-5778-3540
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6. N° 4
July_August 2010
DESIGNER’ S DAYS - Paris, June 9-14, 2010
The Parisian stores of B&B Italia and Maxalto
creatively interpreted the theme of the event
“Dis moi dix” for the 10th anniversary of the
Designer’s Days.
The B&B Italia Store, which opened last April,
was carefully fitted out by architect and designer
Philippe Boisselier. The theme of Number
10 has been interpreted through ten highly
suggestive scenes that evoke five days and five
nights in an ephemeral B&B Italia hotel. The
suggestive settings draw out the remarkable
versatility of B&B Italia furnishings that ideally
merge into both domestic and contract
frameworks.
The Maxalto Store setting, which was created
by the designer Marie Christine Dorner,
offered a retrospective of the past ten years of
Maxalto creations. A highly suggestive track
organised around ten scenes - one per year
from 2001 to 2010 - focused on ten interiors
from the Maxalto collection chosen to represent
a significant event of the same year.
B&B Italia Store Paris SILVERA - 35 Rue du Bac 75007 Paris T +33.155351435 bebitalia@silvera.fr
P. 6/12 Maxalto Store Paris 43, Rue du Bac 75007 Paris T +33 (0)1 53632510 maxalto@maxalto.fr

7. N° 4
July_August 2010
B&B Italia Contract Division
B&B Italia’s Contract Division knows no limits,
in both the geographical sense, given the
international scope of its projects, and in terms
of operating areas ranging from residential
complexes to cruise ships, from head offices to
hotels and resorts.
The Romanos - The Westin Costa Navarino
One of the latest projects, implemented with
the Starwood Hotels & Resorts Group, was
The Romanos
the construction of 800 units ready for use,
including rooms, suites and presidential villas for
two exclusive resorts in Costa Navarino, Greece:
The Romanos Resort and The Westin Resort.
Besides the custom-made interiors designed
by the London-based firm MKV Design, we
find products from the B&B Italia and B&B Italia
Outdoor collections.
www.bebitaliacontract.com
The Romanos
The Westin The Westin
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8. N° 4
July_August 2010
Nieuw Amsterdam
The vast experience of the B&B Italia Contract
Division in the nautical sector and the historical
cooperation with Fincantieri have led to the
construction of 1,564 ready for use cabins
on the ultimate luxurious cruise liner Nieuw
Amsterdam, which is run by the company
Holland America Line, a five star American
cruise company and premium segment leader.
It was launched in Venice on July 4th with
Princess Maxima of Holland as its godmother.
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9. N° 4
July_August 2010
Eigenhuis&Interieur_Olanda_giugno 2010
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10. N° 4
July_August 2010
Elle Decor_Italia_maggio 2010
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11. N° 4
July_August 2010
MF Living_Italia_giugno 2010
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12. N° 4
July_August 2010
The Times Luxx_UK_8 maggio 2010
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