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Beyond Pre-roll: Er is meer mogelijk met online video dan pre-roll advertising

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Bas de Kok
Bas de Kok

Bas de Kok (Sales Developer Internet New Media bij Ster) is vicevoorzitter van IAB Taskforce Online Video) en kijkt terug op een stormachtig jaar voor online video. Waar stonden we een aantal jaren geleden en waar staan we nu? Wat is er zoal veranderd? Wat zijn de mogelijkheden van online video advertising? En is online video nu een branding of conversie tool? Met behulp van een aantal cases probeert Bas hier antwoord op te krijgen in een interactieve sessie met de “kijker”.

Business
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Beyond Pre-roll. Er is meer mogelijk met online video dan alleen pre-roll advertising IAM ‘11 Event, 15 juni – Bas de Kok
Agenda Introductie Taskforce Online Video 1 Online Video Advertising in Nederland 2 Beyond Pre-roll; Er is meer mogelijk met online video dan alleen pre-roll advertising 3
Introductie Taskforce Online Video Advertising
Bestuur Taskforce 2011 Mark Wilmont Voorzitter IAB Taskforce Online Video Product Manager Online Video & Mobile Sanoma Media Bas de Kok Vice-voorzitter IAB Taskforce Online Video Sales Developer Internet Ster
Taskforce leden 2011
Activiteiten 2010 Online Video Bestedingen Online video bestedingen in kaart gebracht 08/09/Q1 2010Onderzoek onder 10 grote marktpartijen (95% v.d markt) Handboek Online Video Advertising 52 pagina’s over de mogelijkheden van online videoGemaakt door leden van de taskforce Online Video Summit 2010 200 bezoekers, 16 sprekers (nationaal/internationaal)o.a: Goviral, Tremor Media, ABN AMRO, Philips
Activiteiten 2011 Events & Communicatie De markt inspireren door middel van; ,[object Object]
Update Handboek Online VideoOnderzoek Marketeers opleiden aan de hand van; ,[object Object]
Interviews Captains of IndustryStandaarden Reguleren en verdedigen van de belangen van de sector via; ,[object Object]
Herziening Standaarden,[object Object]
“Verschuivingnaar “on demand kijken”
Marktschatting Momenteelwordener in Nederland per maandzo’n 1miljard* online video’s bekeken(2008: 165 miljoen!) * Marktschatting IAB Nederland 2010
Online Video markt Nederland ONLINE VIDEO MARKT Consument Professioneel VIDEO SNACKS PROGRAMMA CONTENT USER GENERATED CONTENT ,[object Object]
Zoomin- Videostrip
Zie.nl
Uitzendinggemist- RTL XL- Programma gemist
Youtube (ook prof.)- Myvideo- Dumpert,[object Object]
Online advertising groeit..
Online Video bestedingen
Beyond Pre-roll. Er is meer mogelijk met online video dan alleen pre-roll advertising
Serie Reality / Reportage 20 afleveringen online 4-12 min. variabel Locatie / Periode ,[object Object]
April t/m augustus 2010 Kijkcijfers ,[object Object],2 TELEGRAAF VIDEO MEDIA

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Beyond Pre-roll: Er is meer mogelijk met online video dan pre-roll advertising