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Kve wat is strategie nu juist (deelnemers)

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Wat is strategie nu juist

Wat is strategie nu juist

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  • 1. Wat is strategie nu juist?
    Prof. dr. Kurt Verweire
  • 2. Agenda
    | 20-06-2011 |
    VOKA – Yes, SheCan
    2|
    Wat is strategie nu juist?
    Case easyJet
    Nietzomaarstrategie… maar een “winnende” strategie
    Winnende product strategie
    Winnendeklantenwaardepropositie
    Winnendoperationeel model
    Epiloog: Belang van implementatie
  • 3. Wat is strategie nu juist?
  • 4. Strategie…
    | 20-06-2011 |
    VOKA – Yes, She Can
    4|
    … Of all the concepts in management, strategy is the onethatattracts the most attention andgenerates the most controversy.
    Almosteveryoneagreesthatit is important.
    Almost no-oneagrees on whatit is…
    Strategy is 80 percent theoreticalnonsenseand 20 percent common sense. However, ifyou get the 20 percent wrong, youwillbe dead.
  • 5. Is strategie belangrijk?
    | 20-06-2011 |
    VOKA – Yes, She Can
    5|
  • 6. Wat is strategie?
    | 20-06-2011 |
    VOKA – Yes, She Can
    6|
    Strategy is often like desert rain.
    Before the raindrops hit the desert floor,
    they evaporate, creating little or no effect below…
  • 7. Wat is strategie?
    | 20-06-2011 |
    VOKA – Yes, She Can
    7|
    Our strategy is to be a leading company in the xxx industry.
    Our strategy is to increase shareholder value with xxx percent in the next three years.
    Our strategy is to grow in our industry through mergers or acquisitions (M&As).
    Our strategy is to be an efficient, customer-oriented, and innovative company in the xxx industry.
    Our strategy is to provide superior returns to our shareholders.
    Our strategy is to be the number 1 or 2 in the markets in which we compete.
    Our strategy is to diversify into new geographical markets.
  • 8. Waarom is strategie zo moeilijk?
    | 20-06-2011 |
    VOKA – Yes, She Can
    8|
  • 9. Waarom is strategie zo moeilijk?
    | 20-06-2011 |
    VOKA – Yes, She Can
    9|
  • 10. Case easyJet
  • 11. Nietzomaarstrategie… maar een “winnende” strategie
  • 12. Vlerick strategisch raamwerk
    | 20-06-2011 |
    VOKA – Yes, She Can
    12|
    Being “all things to all people”
    is a recipe for strategic mediocrity
    and below-average performance
    [M.E. Porter, 1980]
    1995
    2001
    2001
    Focus is not about efficiency in a cost sense;
    It’s about efficiency in a don’t-get-distracted,
    get-all-the-wood-behind-one-arrow sense
    [Gary Hamel, 2000]
  • 13. Vlerick strategisch raamwerk
    | 20-06-2011 |
    VOKA – Yes, She Can
    13|
    M.E. Porter
    “COMPETITIVE STRATEGY IS
    ABOUT BEING DIFFERENT”
    “Companies can no longer compromise on quality capabilities. They must build products to deliver nothing less than superiority and eye-popping innovation.
    The goal is to create a business model that is unique in its conception and execution.”
    In an increasingly non-linear world, only non-linear strategies will create new wealth!
  • 14. Vlerick strategisch raamwerk
    | 20-06-2011 |
    VOKA – Yes, She Can
    14|
    Wiezijnonzeklanten?
    Watbiedenwij hen aan?
    Wat is onzeklantwaarde-propositie?
    Hoe gaan we ditrealizeren?
  • 15. Wie zijn onze klanten?
    | 20-06-2011 |
    VOKA – Yes, She Can
    15|
  • 16. Wat bieden wij hen aan?
    | 20-06-2011 |
    VOKA – Yes, She Can
    16|
    At IKEA our vision is to create a better everyday life for the many people. Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.
    Goed
    Best
    Sam Hood and her Interior Design team have over 20 years experience; during this time they have worked with literally hundreds of clients producing beautiful interior schemes that delight, inspire, look fantastic and work on a day to day basis too.
  • 17. Wat bieden wij hen aan?
    | 20-06-2011 |
    VOKA – Yes, She Can
    17|
  • 18. Wat is onze klantenwaarde propositie?
    | 20-06-2011 |
    VOKA – Yes, She Can
    18|
    De vijf attributen voor alle commerciële transacties:
    Product: Goederen en/of diensten die worden aangekocht
    Prijs: Kost van de goederen/diensten
    Toegankelijkheid: Hoe makkelijk klanten de goederen/diensten kunnen gebruiken
    Dienstverlening: Wat men extra doet voor, tijdens en na de verkoop
    Ervaring (connectiviteit): Het gevoel dat klanten overhouden na een transactie
    “Consumer relevancy
    Framework”
    Bron: Crawford & Mathews (2001)
  • 19. Wat is onze klantenwaarde propositie?
    | 20-06-2011 |
    VOKA – Yes, She Can
    19|
  • 20. Wat is onze klantenwaarde propositie?
    | 20-06-2011 |
    VOKA – Yes, She Can
    20|
    Bron: Crawford & Mathews (2001)
  • 21. Vlerick strategisch raamwerk
    | 20-06-2011 |
    VOKA – Yes, She Can
    21|
    Wiezijnonzeklanten?
    Watbiedenwij hen aan?
    Wat is onzeklantwaarde-propositie?
    Hoe gaan we ditrealizeren?
  • 22. Wat is ons operationeel model?
    | 20-06-2011 |
    VOKA – Yes, She Can
    22|
    Kost
    Voordeel
    Beste totale kost
    “Ongelooflijke prijzen
    en toch hoge
    kwaliteit”
    “Hun producten
    blijven meegaan”
    “Zeer consistent
    bedrijf”
    Best product
    “Duurder maar toch
    de moeite waard”
    “Klanten vragen er
    expliciet naar”
    Product
    Beste totale oplossing
    “Ze zijn experten”
    “Hun dienstverlening is
    onovertreffelijk”
    Diensten
    Bron: Treacy & Wiersema (1995)
  • 23. Wat is ons operationeel model?
    | 20-06-2011 |
    VOKA – Yes, She Can
    23|
  • 24. Epiloog: Belang van implementatie
  • 25. Epiloog
    | 20-06-2011 |
    VOKA – Yes, She Can
    25|
     Hebben we eenwinnendestrategie?
     Nemen we de juisteactiesin lijn met onzestrategie?
     Hebben we eenorganisatiedie strategischkandenken en handelen?
    Strategie
    Alignering
    Engagement
  • 26. Het belang van implementatie
    | 20-06-2011 |
    VOKA – Yes, She Can
    26|
    Bron: Electrabel/Vlerick Leuven Gent Management School (2004)
  • 27. Alignering: “Strategie die werkt”
    | 20-06-2011 |
    VOKA – Yes, She Can
    27|
  • 28. Engagement: “Strategie die leeft”
    | 20-06-2011 |
    VOKA – Yes, She Can
    28|
  • 29. Epiloog
    | 20-06-2011 |
    VOKA – Yes, She Can
    29|
     Hebben we eenwinnendestrategie?
     Nemen we de juisteactiesin lijn met onzestrategie?
     Hebben we eenorganisatiedie strategischkandenken en handelen?
    Strategie
    Alignering
    Engagement