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E-RM : E-Research for Marketing Supports Planning, Strategy, Product and Program Development for Brand Strategists, Marketing Communications and PR Firms Bart D. Zehren 2009 Harrison St., Ste. 504 Evanston, IL  60201 847.864.7159 [email_address]
Are Your Clients: Engaging in  ‘Risky Business’? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How  E-RM  Can Help You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Harness E-Research: Flexible, Fast, Convenient, Objective and Powerful ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Samples of  E-RM  Online Surveys ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Customers Value: Quality   -  Price   -  Service
Quality ,  Price  &  Service  Demanded, Not Delivered; #1 Brand Image:  Capabilities
Do It All In A Flash: One Stop Service and Accountability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of Such an Endeavor for Your Clients and for You ,[object Object],[object Object],[object Object]
Examples of  E-RM  Capabilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Differentiating Commodity Products ,[object Object],[object Object],[object Object],[object Object],[object Object],Whims & Wishes Wants Core  Needs
Smooth Sailing - When You Know Your “Clustomers” ,[object Object],[object Object],[object Object],[object Object]
Example of a Report ,[object Object],http://TreasurySurvey.googlepages.com /
Thank You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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E-RM Capabilities

  • 1. E-RM : E-Research for Marketing Supports Planning, Strategy, Product and Program Development for Brand Strategists, Marketing Communications and PR Firms Bart D. Zehren 2009 Harrison St., Ste. 504 Evanston, IL 60201 847.864.7159 [email_address]
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. What Customers Value: Quality - Price - Service
  • 7. Quality , Price & Service Demanded, Not Delivered; #1 Brand Image: Capabilities
  • 8.
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  • 10.
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  • 12.
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