Young Marketers Elite 2 - Brand Promise - Mai Bang Ngan Tran

1. ASSIGNMENT 1.2 – [Brand Promise]
[Mai Bằng – Ngân Trần]

2. We make it easier to
use electronics, so that
you will feel smarter
and at the leading edge
of technology, no
matter who you are
Technology made
simple and consumer
friendly
across a broad array of
electronics products. Products
have simple stylish designs,
user friendly, functionality,
convenience and speed
Technology doesn't
have to be intimidating
or frustrating
At apple, we believe you should
be engaged right away, be able
to do more and get more, no
matter which apple product
you are using
Ten years of surprising
technology
advancements
that changed the world: Ipod,
iTunes, Macs, Air Books,
Iphone & Ipad. Every product
was stylish, simple, easy to use
& leap frogged competitors
Consumer first
Apple starts with consumer
experience & works back to the
technology, helping create
experiences that surpass the
promise. Apple thinks of
everything before consumers
need
BRAND PROMISE BRAND STRATEGY BRAND STORY BRAND FRESHNESS BRAND EXPERIENCE
POSITIONING BRAND PLAN COMMUNICATION INNOVATION CULTURE & OPERATION
Apple takes complexity of technology and makes it
so SIMPLE that everyone can be part of the future
THE BRAND
Why do you exist ?
What’s your purpose or cause ?
CONSUMER
How we deliver against purpose or
cause ? ( Consumer enemy)
At Apple, we believe in challenging the status quo, we
believe in thinking differently. OK is always rejected,
pushing for greatness obsessively on every detail. We
wants to make a " dent in the universe"
To challenge the Status Quo, at Apple, we fight the
enemy ( complexity) and make sure our products
are all beautifully designed, simple to use and user
friendly

3. We make them (or
recipients) feel “sexy,
feminine confidence”
in an accessible,
affordable, and
cheerfun way
VS want to give women
“privileged access to her
own sensual body, to touch
and feel her own softness
and smoothness, to
luxuriate in her own
sensuality”
Because we believe every woman
should feel sexy in her own way
Victoria Secret
associates women
hidden dreams.
Angle is one of things
stand for there dreams and
by purchasing VS products
they will look as beautiful
and angelic as the models
wearing it
All of VS products
always sexy,playful
and fashionable
helped women of all
shapes and sizes feel that
sensuality need not be
limited (to
models and celebrities)
Value-based company.
Their mission is to make
our customers feel sexy,
sophisticated and forever
young.We work for the
greater good. Doing what
is right. Being inclusive
and pursuing excellence
BRAND PROMISE BRAND STRATEGY BRAND STORY BRAND FRESHNESS BRAND EXPERIENCE
POSITIONING BRAND PLAN COMMUNICATION INNOVATION CULTURE & OPERATION
BRAND IDEA
Women is sensual being every day, no matter what she is doing
We empowers her to feel sexy, bold and powerful , so that she
can indulge herself
THE BRAND
Why do you exist ?
What’s your purpose or cause ?
CONSUMER
How we deliver against purpose or
cause ? ( Consumer enemy)
At Victoria Secret, we believe every women still
be as pure as they were hundred years ago. And
all the products of us can empowers women to
confidence in the pure sexiness of your self
Women deserve to feel sensual and feminine confidence
every day. The improved self esteem of wearing special
just-for-her Victoria’s Secret will stay with her throughout
the day, giving her her own secret. And reminding her that
underneath it all she is a beautiful, sensual woman.

4. My brand promise is to connect people with me
together to improve yourself, achieve their highest
dreams and be the best potential of themselves.
Especially in marketing career
What am I
Stand For ?
I am an expert at connecting people to
maximize their own potential and intelligence
I am stand for the inspiration by unique expression of
myself To me nothing is impossible unless you stop
walking on the road of self-improvement to reach your
dream and desired goal
I am an expert at leading team through
challenges to reach the ambition we have.
Ngan Tran Mai BangWho Am I ?
What is my
Expertise ?
What is my
brand
promise ?
My brand promise is to lead people through their own
challenges to improve themselves, maximize their full
potentials, and together, we achieve our big ambition
making a positive impact to the environment we live in.
I am stand for the human potentials regardless their
origin, background or any starting points. To me,
ambition, determination and continuous self-
improvement can break any self limit and achieve any
setting goal.