Ballantyne Center for Dentistry

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Ballantyne Center for Dentistry can help you get the smile of your dreams with cosmetic dentistry- teeth whitening, teeth veneers, dental implants, and more. http://www.BallantyneDentistry.com

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  • In order to improve my appearance and overall health, I need to seek out personalized and compassionate care in a comfortable environment
  • The impacts of appearance The impacts of oral healthMercury fillings200% more apt to have heart disease if you have periodontal diseaseCosts of dentistryDental fearsLack of personalized care
  • The impacts of appearance The impacts of oral healthMercury fillings200% more apt to have heart disease if you have periodontal diseaseCosts of dentistryDental fearsLack of personalized care
  • The impacts of appearance The impacts of oral healthMercury fillings200% more apt to have heart disease if you have periodontal diseaseCosts of dentistryDental fearsLack of personalized care
  • The impacts of appearance The impacts of oral healthMercury fillings200% more apt to have heart disease if you have periodontal diseaseCosts of dentistryDental fearsLack of personalized care
  • The impacts of appearance The impacts of oral healthMercury fillings200% more apt to have heart disease if you have periodontal diseaseCosts of dentistryDental fearsLack of personalized care
  • The impacts of appearance The impacts of oral healthMercury fillings200% more apt to have heart disease if you have periodontal diseaseCosts of dentistryDental fearsLack of personalized care
  • The impacts of appearance The impacts of oral healthMercury fillings200% more apt to have heart disease if you have periodontal diseaseCosts of dentistryDental fearsLack of personalized care
  • The impacts of appearance The impacts of oral healthMercury fillings200% more apt to have heart disease if you have periodontal diseaseCosts of dentistryDental fearsLack of personalized care
  • The impacts of appearance The impacts of oral healthMercury fillings200% more apt to have heart disease if you have periodontal diseaseCosts of dentistryDental fearsLack of personalized care
  • Ballantyne Center for Dentistry

    1. 1. The 5 Barriers Preventing People from Seeking the Dental Care They Need and Desire <br />And the easy steps they can take to begin the journey to comfort, enhanced appearance and well-being<br />
    2. 2. Researched and produced by…<br />Sponsored by…<br />© Copyright - 2011<br />2<br />
    3. 3. Why we commissioned a research study…<br />We see patients everyday – many do not understand the importance of their oral health or they fear dental procedures!<br />We understand today’s dental patients want to be educated on their options and they want personalized care!<br />So we asked an independent research company to investigate today’s challenges surrounding oral health and its impacts on your life!<br />We are pleased to share this study with you! <br />© Copyright - 2011<br />3<br />
    4. 4. Areas Covered<br /><ul><li>We tend to say it’s what on the inside that counts… is that true?
    5. 5. Reasons why oral health may be a life and death situation!
    6. 6. Major reasons many postpone and outright fear going to the dentist!
    7. 7. Things YOU can do today to improve your appearance, health and life!</li></ul>© Copyright - 2011<br />4<br />
    8. 8. What you may not know… <br />© Copyright - 2011<br />5<br />
    9. 9. Our appearance impacts our lives<br />… maybe even more than we imagined<br />Our brains are hard-wired to recognize attractiveness<br />The human brain contains the fusiform, which is located in the back of the head near the spine <br />The fusiform determines whether we think someone is attractive or not<br />© Copyright - 2011<br />6<br />Source: Direct quotes and excerpts from author: Dan Eden writer for Viewzone2.com Article: What makes us attractive? http://viewzone2.com/facesx.html<br />
    10. 10. We are hard-wired to recognize attractiveness instantaneously<br />Thefusiforminstantlyrecognizes the faces of family and friends <br />When this area of the brain is damaged, the individual cannot distinguish between plain faces and beautiful faces<br />© Copyright - 2011<br />7<br />Source: Direct quotes and excerpts from author: Dan Eden writer for Viewzone2.com Article: What makes us attractive? http://viewzone2.com/facesx.html<br />
    11. 11. Is it any wonder…<br />Research proves attractive people receive special attention from teachers, the legal system and employers<br /><ul><li>In fact, researchers found that attractive people tend to earn 5% more</li></ul>Whether it is fair or not…<br />attractive people are typically viewed as honest and helpful while unattractive people are often perceived as rude and unfair<br />© Copyright - 2011<br />8<br />Source: Direct quotes and excerpts from author: Dan Eden writer for Viewzone2.com Article: What makes us attractive? http://viewzone2.com/facesx.html<br />
    12. 12. What is attractive?<br /> 94% of people say they are likely to first notice a person’s smilewhen meeting them for the first time <br />And less likely to notice their eyes, height or even figure<br />© Copyright - 2011<br />9<br />Source: American Academy of Periodontology, www.perio.org, June 2010<br />Benefits of improving your smile, HPOL Study, www.artclesbase.com, January 2010<br />
    13. 13. Health and beauty are intertwined<br />Dental disease and tooth loss don’t just make you look older, research shows they can reduce the average lifespan 3.4 years<br />Studies show the number of teeth you have has a direct correlation on the length of your life<br />And… individuals with gum disease have a 23% - 46% higher chance of dying from related diseases than those who don’t<br />© Copyright - 2011<br />10<br />Source: Gum Disease and Health Risks, www.dentalwellness4u.com, 2010<br />
    14. 14. Most of us don’t know that …<br />© Copyright - 2011<br />11<br />60% of adults have periodontal (gum) disease<br />It is one of the two leading causes of tooth loss<br />Not only is tooth loss considered unattractive<br />….if periodontal disease goes untreated you are more likely to develop heart disease, stroke, respiratory disease and diabetes<br />Source: American Academy of Periodontology, www.perio.org, June 2010<br />Benefits of improving your smile, HPOL Study, www.artclesbase.com, January 2010<br />
    15. 15. In fact…<br />© Copyright - 2011<br />12<br />Heart disease is 200%more likely in people who have gum disease<br />Source: “Live oral bacteria found in arterial plaque.(Extracts)(Advertisement)."Florida Trend. 2005. <br />HighBeam Research. (March 6, 2010). Oral Health in America: A report of the Surgeon General, 2000 <br />
    16. 16. So… why do many people avoid dental care that will enhance their lives? <br />Let’s take a look at the barriers <br />© Copyright - 2011<br />13<br />
    17. 17. Barrier # 1<br />Fear<br />© Copyright - 2010<br />14<br />
    18. 18. Where do you fit in this mix?<br />© Copyright - 2011<br />15<br /><ul><li>30% of U.S. adults have such an intense fear of dentistry that they avoid visits
    19. 19. 75% of U.S. adults experience some degree of mild to severe fear</li></ul>Source: Sedation Dentistry, Consumer Guide to Dentistry, www.yourdentistryguide.com/sedation, May 2009<br />
    20. 20. What are the 3 most feared procedures?<br />Drilling <br />Anesthetic injection <br />Tooth extraction<br />© Copyright - 2011<br />16<br />Source: Dental fear and avoidance: causes symptoms and consequences, Journal of American Dentistry, www.ncbi.nlm.nih.gov, August 1984<br />
    21. 21. The top 5 reasons for dental fear<br />No. 1<br />Fear of pain<br />This fear usually stems from early dental experiences that were unpleasant or from horror stories told by others<br />© Copyright - 2011<br />17<br />Source: Medicinenet.com Easing Dental Phobias in Adults http://www.medicinenet.com/script/main/art.asp?articlekey=43089<br />
    22. 22. The top 5 reasons for dental fears<br />No. 2<br />Fear of injections or fear the injections won't work<br />Many people are terrified of needles, especially when inserted into their mouths<br />Others fear the anesthesia won’t take effect before the procedure begins, or that it wasn't a large enough dose to alleviate the pain<br />© Copyright - 2011<br />18<br />Source: Medicinenet.com Easing Dental Phobias in Adults http://www.medicinenet.com/script/main/art.asp?articlekey=43089<br />
    23. 23. The top 5 reasons for dental fears<br />No. 3<br />Fear of anesthetic side effects<br />Some people fear potential anesthesia side effects such as dizziness, faintness, or nausea<br />Others don't like the numbness or “fat lip” associated with local anesthetics<br />© Copyright - 2011<br />19<br />Source: Medicinenet.com Easing Dental Phobias in Adults http://www.medicinenet.com/script/main/art.asp?articlekey=43089<br />
    24. 24. The top 5 reasons for dental fears<br />No. 4<br />Feelings of helplessness and loss of control<br />The dental environment can be intimidating and uncomfortable<br />© Copyright - 2011<br />20<br />Source: Medicinenet.com Easing Dental Phobias in Adults http://www.medicinenet.com/script/main/art.asp?articlekey=43089<br />
    25. 25. The top 5 reasons for dental fears<br />No. 5<br />Embarrassment and loss of personal space<br />Many people feel uncomfortable about the physical closeness of the dentist or hygienist <br />Others may feel self-conscious about the appearance of their teeth or possible mouth odors<br />© Copyright - 2011<br />21<br />Source: Medicinenet.com Easing Dental Phobias in Adults http://www.medicinenet.com/script/main/art.asp?articlekey=43089<br />
    26. 26. Today’s reality for many adults<br />Because of these fears…<br />Many adults are under a false impression that…<br />the level of compassionate care and environment they desire is not obtainable<br />and dental procedures do not exist that will eliminate their fears<br />© Copyright - 2011<br />22<br />
    27. 27. © Copyright - 2011<br />23<br />Barrier #2:<br />Not understanding the impact of a smile<br />
    28. 28. A look at self-esteem and confidence<br />87% of people believe a nice smile is very important to one’s self-esteem<br />In fact, studies show that people with missing, crooked or yellow teeth have lower self-confidence and are reluctant to smile, laugh or talk <br />Because of this they often appear<br />…timid, hesitant, withdrawn, sad or angry<br />© Copyright - 2011<br />24<br />Source: Benefits of improving your smile, ASPOL Study, www.articlesbase.com, January 2010, Appearance Anxiety, RDH Magazine, www.rdhmag.com, December 2006<br />
    29. 29. A look at the social aspects<br />71% of people believe someone with a nice smile makes friends more easilythan a person with an unattractive smile<br />© Copyright - 2011<br />25<br />Source: Benefits of improving your smile, ASPOL Study, www.articlesbase.com, January 2010<br />
    30. 30. A look at the impact on lifestyle<br />32% of adults over the age of 65 have no natural teeth<br />People with improperly fitting dentures or loose and missing teeth often have restricted dietswhich makes<br />Chewing food difficult and painful which leads to<br />Lack of proper nutrition and poor health <br />© Copyright - 2011<br />26<br />Source: Health Status, www.agingstats.gov, 2008<br />
    31. 31. A look at the impact on careers<br />75% of adults say a nice smile is very important to career success<br />© Copyright - 2011<br />27<br />Source: Appearance Anxiety, RDH Magazine, www.rdhmag.com, December 2006<br />
    32. 32. © Copyright - 2010<br />28<br />Barrier #3:<br />Not understanding the impact of oral health<br />
    33. 33. A look at gum disease<br />60% of the adult population over 40 years of age suffer from chronic gum infection<br />A common symptom is chronicbad breath known as halitosis<br />Many people don’t understand that gum and breath mints can’t solve this problem<br /> It requires immediate, professional care<br />© Copyright - 2011<br />29<br />Source: The Kodish Group www.kodish.com, Ohio State Medical Center http://medicalcenter.osu.edu/patientcare/healthcare_services/dental_care/halitosis/Pages/index.aspx<br />
    34. 34. Many people have amalgam fillings that should be replaced<br />Research shows that amalgam fillings cause nerve damage and can fracture teeth<br />They are also extremely unattractive<br />Amalgam fillings contain mercury which expands and contracts with cold and heat, just like the mercury in a thermometer<br />© Copyright - 2011<br />30<br />Source: The Kodish Group www.kodish.com<br />
    35. 35. Our oral health affects our sleep<br />Bruxismisthe grinding of teeth<br />This is one of the most common sleep disorders …30 – 4o million Americans grind their teeth nightly<br />Bruxism can cause head and jaw muscle pain<br />Even physicians sometimes misdiagnose bruxism<br />© Copyright - 2011<br />31<br />Source: The Kodish Group www.kodish.com<br />
    36. 36. Medication usage impacts oral health<br />More than 600 medications cause reduced salivary flow and dry mouth<br />Which creates accelerated tooth decay<br />© Copyright - 2011<br />32<br />Source: Nutrition and Rheumatic Disease, 200<br />
    37. 37. © Copyright - 2011<br />33<br />Cost of Dental Care<br />Barrier #4:<br />
    38. 38. Insurance payouts frustrate patients<br />Why did my insurance pay less than I was told?<br />Reasons:<br />The insurance company may base payment on "average" fees or a "table of allowances”<br />Your dentist may not be on the insurance company’s provider list<br />© Copyright - 2011<br />34<br />Source: Quoteit.net Understanding your dental insurance http://www.quotit.net/resources/understanding_dental.htm<br />
    39. 39. In addition…<br />Your policy may only pay for only the least expensive treatment – even though it is not the right treatment<br />Different treatments are covered at different rates<br />For example, crowns might be covered at 50% and fillings covered at 70%<br />Some treatments are not covered at all!<br />© Copyright - 2011<br />35<br />Source: Quoteit.net Understanding your dental insurance http://www.quotit.net/resources/understanding_dental.htm<br />
    40. 40. Delaying care increases costs<br />Millions of ‘dental avoiders’ go without regular dental treatment for 5, 10 or even 20 years<br />Delaying care can increase costs, the extent of the procedures needed and the length of time it takes to complete the procedures<br />© Copyright - 2011<br />36<br />Source: Gum Disease and Longevity, www.Dentalwellness4u.com, 2010<br />
    41. 41. Cost of care versus lifespan<br />Many patients don’t understand their restorative and cosmetic options and the lifetime costs associated with each<br />For example, porcelain veneers last up to twice as long as composite veneers<br />© Copyright - 2011<br />37<br />Source: Cental Veneers Cost and Procedure Details, Consumer Guide to Dentistry, www.yourdentistryguide.com, August 2010<br />
    42. 42. © Copyright - 2010<br />38<br />Reason #5:<br />Barrier #5:<br />Lack of personal care<br />Lack of <br />Personalized <br />Care<br />
    43. 43. Personalized care takes time<br />Many dental offices operate like assembly lines<br />They quickly do a little bit of dentistry on a lot of people<br /> Other offices take time to get to know people and understand their unique sets of concerns and desires<br />Now they can deliver personalized care that exceeds expectations<br />© Copyright - 2011<br />39<br />
    44. 44. Quality dental care and an outstanding experience <br />The quality of dental care people receive is vitally important to their long-term health and well-being<br />And the comfortable and compassionate experience that is wrapped around the care creates loyal patients who may even enjoy their dental visits<br />© Copyright - 2011<br />40<br />
    45. 45. Not understanding your options causes anxiety<br />Did you know that anxiety is increased by the lack of a thorough and informed explanation?<br />Some patients aren’t told or don’t understand their options which creates confusion, doubt and dissatisfaction<br />Other patients are told their options and the benefits of each one which creates certainty and satisfaction<br />© Copyright - 2011<br />41<br />
    46. 46. So… what steps can you take to improve your oral health & appearance?…. In a comfortable environment with personalized care?<br />© Copyright - 2011<br />42<br />
    47. 47. Step #1:<br />Understand there are effective ways to eliminate your fear<br />© Copyright - 2011<br />43<br />
    48. 48. Personalized care to alleviate fears<br />In 2000 the Surgeon General asked the dental community to improve the quality of care for ‘dental avoiders’<br />Certain dentists accepted the challenge and incorporated sedation dentistry into their practices<br />This has helped more than 1 million dental avoiders improve their oral health<br />© Copyright - 2011<br />44<br />Source: Heeding the surgeon general’s call: Sedation dentistry attracts long-hesitant patients a, Dental Tribune, www.docseducation.com, May 2007<br />
    49. 49. Achieving an attractive smile COMFORTABLY is now a reality<br />Sedation dentistry involves taking an oral sedative before your visit<br />The oral sedation puts you in a dream-like state whereall your fear floats away<br />Sedation dentistry is the happy place between sleep and awake<br />You emerge from your visit with little or no memory of the treatment<br />© Copyright - 2011<br />45<br />
    50. 50. What sedation dentistry is not…<br /><ul><li>General anesthesia
    51. 51. Nitrous oxide (laughing gas)
    52. 52. Intravenous (IV) sedation</li></ul>© Copyright - 2011<br />46<br />Source: Sedation Dentistry, Consumer Guide to Dentistry, www.yourdentistryguide.com, May 2009<br />
    53. 53. One comfortable experience<br /> One benefit of sedation dentistry is the possibility of receivingall your dental care in just one visit vs. three or four visits with conventional dentistry<br />© Copyright - 2011<br />47<br />
    54. 54. Step #2:<br />Understand the options available that will enhance your appearance<br />© Copyright - 2011<br />48<br />
    55. 55. Tooth-colored fillings are more appealing<br />Silver and mercury fillings (amalgams) turn black over time<br />The latest technology uses a tooth-colored material that strengthens teeth <br />Only one visit is typically needed to remove old, ugly fillings and replace them with tooth-colored restorations<br />© Copyright - 2011<br />49<br />
    56. 56. Veneers can change lives<br />Veneers are used to restore teeth that are:<br />Discolored<br />Worn down<br />Chipped<br />Broken<br />Misaligned<br />Uneven or irregularly shaped <br />© Copyright - 2011<br />50<br />Source: Dental Health and Veneers, WebMD, www.webmd.com, 2010<br />
    57. 57. SIX MONTH SMILES<br /> SIX MONTHS SMILES gives adults a commonsense, cosmetic solution that fits their lifestyles<br /><ul><li>Six month average treatment time
    58. 58. Brackets and wires are barely visible
    59. 59. Typically less expensive than traditional braces, aligner therapy or veneers</li></ul>© Copyright - 2011<br />51<br />
    60. 60. Natural-looking porcelain crowns enhance smiles<br />Crowns with a metal core under the porcelain frequently have a dark shadow at the gum line<br />Today, crowns can be created with 100% porcelain that have a 95% - 97% long-term success rate<br />© Copyright - 2011<br />52<br />Source: Sironawww.sirona.com, 2010<br />
    61. 61. Implants are another option for enhancing your appearance<br />Implants provide a strong foundation for a beautiful smile<br />Implants can replace one or many teeth<br />They can permanently anchor crowns, bridges and dentures while preventing bone loss and the shifting of surrounding teeth<br />© Copyright - 2011<br />53<br />
    62. 62. Step #3:<br />Understand how technology can improve your personalized experience and comfort<br />© Copyright - 2011<br />54<br />
    63. 63. Technology has changed dentistry<br />Digital X-Rays, Sedation, Lasers and CEREC<br />… are four of the recent technological advancements that have enhanced personalized care<br />© Copyright - 2011<br />55<br />
    64. 64. Digital X-Rays reduce radiation<br /> Digital X-Rays reduce radiation by 80%<br /> They capture images on a computer screen which provides greater accuracy than the traditional paper and film x-rays<br />© Copyright - 2011<br />56<br />Source: Dental X-Rays and Digital Technology, Dentistry.com, 2010<br />Dental Technologies: The Leading Edge of Dental Care, Consumer Guide to Dentistry, www.yourdentistryguide.com, March 2009<br />
    65. 65. Laser dentistry is improving personalized care<br />Soft tissue lasers often eliminate the need for stitches and anesthesia, while minimizing bleeding and infection <br />Damage to surrounding tissue is greatly diminished which reduces healing time <br />However, only 6% of general dentists own soft tissue lasers<br />© Copyright - 2011<br />57<br />Sourec: Laser Dentistry: Enhancing Dental Treatment with Lasers, Consumer Guide to Dentistry, www.yourdentistryguide.com, March 2009<br />
    66. 66. CEREC Restorations<br />Many people are unfamiliar with CEREC which uses CAD/CAM technology to increase the precision, quality and color of dental restorations<br />With CEREC, dentists can design, process and place crowns and onlaysin one office visit<br />© Copyright - 2011<br />58<br />Source: Sirona, Cereconline.com, 2010<br />
    67. 67. Step #4:<br />Select a dental practice that offers personalized care and a comfortable environment<br />© Copyright - 2011<br />59<br />
    68. 68. So many advancements… so many choices<br />Dentistry is more complex than ever <br />There is sedation dentistry, periodontal dentistry, restorative dentistry, cosmetic dentistry and implant dentistry<br />Each of these fields require vast amounts of knowledge and expertise<br />Most general dentists employ simplistic methods to complete dentistry <br />© Copyright - 2011<br />60<br />A few dentists have taken the time and effort learning how to provide personalized care in comfortable environment<br />
    69. 69. So…what does personalized care really mean?<br />It means you’re not going to receive the same cookie-cutter-like dental treatment the majority of people receive<br />It means a variety of methods will be available for reducing your fears in a caring and comfortable environment<br />© Copyright - 2011<br />61<br />
    70. 70. It means…<br />Your comfort level will always be taken into consideration <br />Your personal needs will be understood by the entire office team<br />And your concerns and desires will be taken into consideration before your action plan is created<br />© Copyright - 2011<br />62<br />
    71. 71. It means…<br />If you choose to invest in restorative, implant or cosmetic dentistry, the dentist will be highly qualified so you receive outstanding results<br />The office you choose will have the most advanced technology and use the most effective techniques<br />© Copyright - 2011<br />63<br />
    72. 72. And what if…<br />You received a written quality guarantee<br />Shouldn’t dentists be prepared to back up their work<br />Think about it, you would never buy a new car without a warranty<br />Isn’t your appearance and health even more important than a new car?<br />© Copyright - 2011<br />64<br />
    73. 73. We compare more than ever before<br />Why wouldn’t you do the same when choosing a dentist?<br />When comparing your dental options, what should you look for?<br />© Copyright - 2011<br />65<br />
    74. 74. Factors to consider…<br />© Copyright - 2011<br />66<br />Be sure the dentist you choose:<br />Is qualified in sedation dentistry<br /> Has received advanced training in periodontal, restorative and implant dentistry<br /> Makes your comfort a priority<br />
    75. 75. More factors to consider…<br /><ul><li>Uses state of the art technology and equipment
    76. 76. Provides verifiable results, testimonials and before & after photos of patients
    77. 77. Is respected by a variety of healthcare professionals </li></ul>© Copyright - 2011<br />67<br />
    78. 78. More factors to consider<br /><ul><li>Is committed to educating patients on various options available
    79. 79. Has a highly trained, caring and dedicated team who are passionate about what they do
    80. 80. Communicates with and listens to their patients
    81. 81. Provides a safe and caring environment where patients receive personalized care in a comfortable environment</li></ul>© Copyright - 2011<br />68<br />
    82. 82. We hope this report was informative<br /><ul><li>Beautiful smiles come in all shapes and sizes; however, there are steps you can take that will help you feel more comfortable, healthy and self-confident
    83. 83. If you do choose restorative, sedation, cosmetic or implant dentistry, we hope you learned that all options are not created equal
    84. 84. This presentation was sponsored by Ballantyne Center for Dentistry
    85. 85. We have a three minute overview of our Center we would like to share with you</li></ul>© Copyright - 2011<br />69<br />
    86. 86. And now a word from…<br />© Copyright - 2011<br />70<br />
    87. 87. Our Mission<br />It is our responsibility to provide personalized and professional care with a level of service that exceeds our patients’ expectations. <br />© Copyright - 2011<br />71<br />
    88. 88. What sets us apart?<br />© Copyright - 2011<br />72<br /><ul><li>We provide our patients with individual consultations where we listen to you concerns and desires
    89. 89. We treat each of our patients with the upmost personal respect, courtesy and confidentiality
    90. 90. We develop a plan that will support your goals while working within your budget
    91. 91. We offer a guarantee on our dental care
    92. 92. We offer Personalized Care and create Life Changing Smiles</li></ul>… like these<br />
    93. 93. © Copyright - 2011<br />73<br />I came to Ballantyne Center for Dentistry after putting off dental work for years. Dr. Joe was fantastic and the staff made my experience so great.<br />Now I feel great about my smile .<br />
    94. 94. © Copyright - 2011<br />74<br />I can't begin to thank you enough for the tremendous results you performed. I have thoroughly enjoyed this journey and have been extremely impressed with your guidance, thoughtfulness, workmanship, and the overall comfort you and your staff provided me. <br />
    95. 95. Meet our team<br />© Copyright - 2010<br />75<br />Meet our team!<br /><ul><li>Picture</li></li></ul><li>© Copyright - 2011<br />76<br />Our Next Step<br /> We are pleased to offer you a complimentary Ballantyne New Smile Analysis which includes: <br /><ul><li>photos of your existing smile and creation of imaged photos of your transformed smile
    96. 96. Smile analysis questionnaire </li></ul> and diagnostic evaluation<br /><ul><li> Consultation with doctor and</li></ul> smile specialist<br /> The usual investment for the<br /> New Smile Analysis is $390<br />

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