Icis Custom Publishing Print

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    Favorites, Groups & Events

    Icis Custom Publishing Print - Presentation Transcript

    1. Print and online supplements John Baker Global Editor – Custom Publishing Tel: +44 20 8652 3153 Email: john.baker@icis.com
      • Some recent examples:
      • What’s on offer? Content
      • Tailored supplements that provide in-depth, targeted communication with the global ICIS audience
      • In print and/or online
      • Editorial content tailored to your requirements
      • Backed by an experienced global editorial team and talented in-house design and production
      • Flexible pagination – any size you like
      • Flexible timing – we publish to your schedule
      • What’s on offer? Audience
      • Distribution within the weekly ICIS Chemical Business magazine, as a loose insert or bound-in
      • Reaching over 20,000 global readers, or with selected regional circulation in Europe, North America, China…
      • Client copies for your own distribution
      • Option to promote supplement through display and online advertising, and via ICIS e-newsletters, radio and tv
      • Option of e-book version and associated online promotion package via icis.com
      • A selection of products
      • Corporate supplements - DuPont, Bayer MaterialScience, Novasep, Mitsui, Dow Corning…
      • Regional investment supplements – Invest in Germany, Port of Rotterdam, Port of Antwerp, NPC of Iran…
      • Association-supported supplements for industry events – EPCA, FECC, APIC, NACD…
      • Annual reports – Cefic Responsible Care
      • Issue- and topic-based supplements - SusChem, Long-range Research Initiative, IT, chemical consulting…
      • Corporate supplements – I
      • Deliver in-depth information on your company or selected parts of its operations
      • Dedicated editorial can cover:
      • CEO interview
      • Company strategy
      • Financial performance and goals
      • Focuses on individual business unit
      • R&D and innovation
      • SH&E performance, etc...
      • Corporate supplements – II
      • Ideal for:
      • Communicating/reinforcing company strategy
      • Explaining acquisitions
      • Marketing major divestments or IPOs
      • Highlighting regional expansion, or
      • Product development
      • Previous clients include: ICI, BASF, DuPont, Dow Corning, Bayer MaterialScience, Elementis, Inspec…
      • Sponsored multiclient supplements
      • Ideal for:
      • Chemical investment sites/regional and national authorities/trade associations
      • Packages the investment message from chemical producers, utilities and service providers and regional authorities at a defined location
      • Allows global promotion of investment opportunities
      • Previous clients include: Port of Rotterdam, ChemSite (Germany), EDB (Singapore), NOM (Netherlands), Invest in Germany…
      • Other print supplements
      • Association annual reports – eg Cefic’s Responsible Care report
      • Sponsored issue- or topic-based publications – on logistics, IT, innovation, petrochemicals, etc… with multiple sponsors or a single key sponsor and paid-for advertising
      • Trade show guides, conference/event
      • daily newsletters, etc…
      • E-books - I
      • An e-book version of the supplement gives even greater audience reach – editorial and advertising are included
      • The e-book can be posted on ICIS and client web sites
      • ICIS.com attracts around 1m page impressions a month, with 250,000 unique users each month
      • Promotion through banner advert and prominent positioning on ICIS.com; inclusion in searchable ICIS archive, and through weekly ICIS e-newsletters
      • E-books – II
      • Content of the e-book is searchable; any web addresses are live links
      • The e-book is SEO’d to give high visibility on online search engines
      • Client can extend audience through emailing the e-book to selected clients and prospects
      • E-book positions client as “leading edge” in communications
      • Audience size can be monitored
      • Do you have a message to communicate to the chemical industry?
      • Can ICIS help in any way?
      • For further details contact:
      • John Baker, Global Editor, Custom Publishing, ICIS
      • Tel: +44 20 8652 3153
      • Email: john.baker@icis.com
    SlideShare Zeitgeist 2009

    + John BakerJohn Baker Nominate

    custom

    294 views, 0 favs, 0 embeds more stats

    Presentation summarises ICIS's custom publishing of more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 294
      • 294 on SlideShare
      • 0 from embeds
    • Comments 0
    • Favorites 0
    • Downloads 1
    Most viewed embeds

    more

    All embeds

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories