Icis Custom Publishing Roundtables


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Icis Custom Publishing Roundtables

  1. 1. ICIS high-level Roundtables John Baker Global editor – custom publishing Tel: +44 20 8652 3153 Email: john.baker@icis.com
  2. 2. <ul><li>Summary of benefits </li></ul><ul><li>Face-to-face interaction with senior industry executives </li></ul><ul><li>Positioning of sponsor as “thought leader” in the sector </li></ul><ul><li>Increased understanding of topical issues and priorities </li></ul><ul><li>Co-branding with ICIS in the chemicals marketplace </li></ul><ul><li>Increased profile in print and online, via ICIS.com </li></ul>
  3. 3. <ul><li>How does it work? </li></ul><ul><li>Client and ICIS agree on Roundtable topic, timing and venue, etc… </li></ul><ul><li>Client and ICIS develop list of companies/executives to invite ICIS sends out invitations and organises the entire event – usually a morning discussion with dinner the night before </li></ul><ul><li>A one-page article is published in ICIS Chemical Business prior to the event, setting the scene </li></ul><ul><li>ICIS produces briefing for participants, with client input </li></ul><ul><li>After the Roundtable discussion, an outcome article is published in ICIS Chemical Business </li></ul>
  4. 4. <ul><li>Key aspects </li></ul><ul><li>Optimum outcome is to recruit 6-10 high-level participants </li></ul><ul><li>The meeting is held over a morning, with dinner the night before and lunch afterwards – maximising interaction </li></ul><ul><li>Location is optimally a leading hotel in major EU city </li></ul><ul><li>Meeting chaired by ICIS editor and/or client or independent chairman </li></ul><ul><li>Client can bring 2-3 participants along itself </li></ul><ul><li>Output article is reviewed by all participants before publication </li></ul>
  5. 5. <ul><li>Other benefits </li></ul><ul><li>Client gains maximum interaction with senior decision-makers in the industry </li></ul><ul><li>Discussion format allows thorough, insightful analysis of topical issues </li></ul><ul><li>Client receives pdfs and can purchase reprints of the articles in ICIS Chemical Business </li></ul><ul><li>The articles appear online </li></ul><ul><li>Output can be expanded from single article to sponsored supplement – giving greater coverage of the outcomes and exposure for the client </li></ul>
  6. 6. <ul><li>Some previous clients and topics </li></ul><ul><li>Booz & Company </li></ul><ul><li>CEO Roundtable on EU petrochemicals </li></ul><ul><li>CEO Roundtable on EU specialty </li></ul><ul><li>chemicals </li></ul><ul><li>Celerant Consulting </li></ul><ul><li>M&A and finance </li></ul><ul><li>Innovation strategy </li></ul><ul><li>Pilko & Associates </li></ul><ul><li>M&A and environmental due diligence </li></ul>