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Aron Baczoni | Internet Marketing & SEO Consultant            Measuring success with
How to set up analytics?             www.google.com/analytics/
How to set up analytics?
How to set up analytics?
How to set up analytics? WordPress - http://yoast.com/wordpress/google-analytics/ by Joost de Valk Drupal - http://drupal....
How to set up analytics?
How to set up analytics?  Standard Reporting -> Traffic Sources -> Search Engine Optimization
Aron Baczoni | Internet Marketing & SEO Consultant          What is success?     What do I need to measure?
What is Success for you?Why do you have a website?  – to sell products and/or services  – branding and positioning  – buil...
Selling products / services• Which marketing methods promotions, social  channels, and advertising work?• Where to allocat...
Measurment strategy for SEO & PPC http://www.kaushik.net/avinash/paid-search-analytics-measuring-upper-funnel-keywords/
Creating golas in GA
Aron Baczoni | Internet Marketing and               SEO Consultant        @baczoni        http://traffichemy.com/blog/    ...
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Measuring success with Google Analytics

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My 20 minute presentation about how to set up Google Analytics and how to define and measure your business golas.

You can download some custom reports and advanced social segments in my accompanied blog post: http://traffichemy.com/measuring-success-with-google-analytics/

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Transcript of "Measuring success with Google Analytics"

  1. 1. Aron Baczoni | Internet Marketing & SEO Consultant Measuring success with
  2. 2. How to set up analytics? www.google.com/analytics/
  3. 3. How to set up analytics?
  4. 4. How to set up analytics?
  5. 5. How to set up analytics? WordPress - http://yoast.com/wordpress/google-analytics/ by Joost de Valk Drupal - http://drupal.org/project/google_analytics Joomla - http://extensions.joomla.org/extensions/
  6. 6. How to set up analytics?
  7. 7. How to set up analytics? Standard Reporting -> Traffic Sources -> Search Engine Optimization
  8. 8. Aron Baczoni | Internet Marketing & SEO Consultant What is success? What do I need to measure?
  9. 9. What is Success for you?Why do you have a website? – to sell products and/or services – branding and positioning – build trust and credibility – market research – etc.The why gives you the main goals you need to measure!
  10. 10. Selling products / services• Which marketing methods promotions, social channels, and advertising work?• Where to allocate marketing euros based on ROI• How do my customers find me, where do my visitors really come from?
  11. 11. Measurment strategy for SEO & PPC http://www.kaushik.net/avinash/paid-search-analytics-measuring-upper-funnel-keywords/
  12. 12. Creating golas in GA
  13. 13. Aron Baczoni | Internet Marketing and SEO Consultant @baczoni http://traffichemy.com/blog/ aron@traffichemy.com
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