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Measuring success with Google Analytics

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My 20 minute presentation about how to set up Google Analytics and how to define and measure your business golas. …

My 20 minute presentation about how to set up Google Analytics and how to define and measure your business golas.

You can download some custom reports and advanced social segments in my accompanied blog post: http://traffichemy.com/measuring-success-with-google-analytics/

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  • 1. Aron Baczoni | Internet Marketing & SEO Consultant Measuring success with
  • 2. How to set up analytics? www.google.com/analytics/
  • 3. How to set up analytics?
  • 4. How to set up analytics?
  • 5. How to set up analytics? WordPress - http://yoast.com/wordpress/google-analytics/ by Joost de Valk Drupal - http://drupal.org/project/google_analytics Joomla - http://extensions.joomla.org/extensions/
  • 6. How to set up analytics?
  • 7. How to set up analytics? Standard Reporting -> Traffic Sources -> Search Engine Optimization
  • 8. Aron Baczoni | Internet Marketing & SEO Consultant What is success? What do I need to measure?
  • 9. What is Success for you?Why do you have a website? – to sell products and/or services – branding and positioning – build trust and credibility – market research – etc.The why gives you the main goals you need to measure!
  • 10. Selling products / services• Which marketing methods promotions, social channels, and advertising work?• Where to allocate marketing euros based on ROI• How do my customers find me, where do my visitors really come from?
  • 11. Measurment strategy for SEO & PPC http://www.kaushik.net/avinash/paid-search-analytics-measuring-upper-funnel-keywords/
  • 12. Creating golas in GA
  • 13. Aron Baczoni | Internet Marketing and SEO Consultant @baczoni http://traffichemy.com/blog/ aron@traffichemy.com

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