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Whitehat linkbuilding strategies

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Whitehat Linkbuilding strategies
Aron Baczoni, Traffichemy Internet Marketing
What is a good link?

• Don’t look at PR!      We return random
                        Page Rank data if we
• Relevancy             feel like to – it’s fun!
                                   
• Trust
   – Domain age
   – Co-citations
   – Brand signals
• Editorially given                                Matt Cutts – SMX Advanced

• Natural anchor text
                                                          Seattle 2008



• Build content and links for users
  and not for search engines!!!
Competitors – Industry

• Who links to my competitors?
  – opensiteexplorer.org
  – sort by doamin authority
• Who links to similar sites?
  – moreofit.com
• What is their most popular content?
• Blogs, forums, communities – who links to
  them?
Competiros -Industry

• Hijack links – 404’d resources

• Re-create/update older ideas

• Top x lists of people/companies/Blogs
  (egobait)
  – Mention people whenever possible
Google search – Industry

Industry links have more value than general ones.
Search for your industry + words like:
• Add url
• Directory
• Blogs
• Bloggers
• News                 http://www.soloseo.com/tools/linkSearch.html

• Lists
Be creative - games

Use Twitter to fix problems
• Contest giveaway
• Set up twitter search
• Post content how horrible it is  linkt to a
  voting section for the funniest story

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Whitehat linkbuilding strategies

  • 1. Whitehat Linkbuilding strategies Aron Baczoni, Traffichemy Internet Marketing
  • 2. What is a good link? • Don’t look at PR! We return random Page Rank data if we • Relevancy feel like to – it’s fun!  • Trust – Domain age – Co-citations – Brand signals • Editorially given Matt Cutts – SMX Advanced • Natural anchor text Seattle 2008 • Build content and links for users and not for search engines!!!
  • 3. Competitors – Industry • Who links to my competitors? – opensiteexplorer.org – sort by doamin authority • Who links to similar sites? – moreofit.com • What is their most popular content? • Blogs, forums, communities – who links to them?
  • 4. Competiros -Industry • Hijack links – 404’d resources • Re-create/update older ideas • Top x lists of people/companies/Blogs (egobait) – Mention people whenever possible
  • 5. Google search – Industry Industry links have more value than general ones. Search for your industry + words like: • Add url • Directory • Blogs • Bloggers • News http://www.soloseo.com/tools/linkSearch.html • Lists
  • 6. Be creative - games Use Twitter to fix problems • Contest giveaway • Set up twitter search • Post content how horrible it is  linkt to a voting section for the funniest story
  • 7. Reach out • Ask people who you know for a link • Testimonials • Charity • Donations • EDU: – Guest speak – Participate in a career fair – Post internships (make friendships) – Find professors – whitepaper, case study – Discounts to students and professors – Sponsor events or clubs – Give an interview to the school paper (alumni program) – Scholarships
  • 8. Directories Directory links still work... Sort by: • PR • Points • Added date • Niche
  • 9. Other strategies • Join associations, organizations, chamber of commerce • Guest post • Give product to bloggers for reviews • Community newspapers – be the expert • Blog comment – don’t spam! • Blog and link out (build relationships, trackbacks) • Google Alerts (brand mentions) • Ask your customers • Offer free ebook/content/product sample - Pay with a tweet/like/+1
  • 10. Hidden assets – Questions • Do you have a Female, Muslim, Af. American or Asian exec? • Do you have a company charity? Do you do charitable matching? • Do you offer your services as an in-kind donation? Are you willing? • Do you offer any version of your product/service for free? • Do you hire stay at home moms/dads? • Do you have an intern program? • Do any execs sit on any boards (profit or non-profit)? • Any developments in Macromedia Flex, Silverlight, SCRUM, etc?
  • 11. Aron Baczoni | Internet Marketing and SEO Consultant @baczoni http://traffichemy.com aron@traffichemy.com