In 2011's State of Marketing: Singapore Industry Report, we highlight the following: 1. Companies' marketing budget commitment in lieu of the positive state of the economy as well as the emergence of social media platforms 2. Adoption of social media for marketing and the most relevant tools and channels 3. Relevance of Search Engine Marketing (SEM) and the preferred platforms

5. 0 20 40 60 80 100 120
Year 2010
Year 2011

6. 0 20 40 60 80 100
Year 2010
Year 2011

7. 0 10 20 30 40 50 60 70 80
Overall Marketing Budget
Interactive Digital Media
Social Media & Social Networks
Public Relations
Trade Shows
Print / Advertising/ Broadcast Media

8. 0 20 40 60 80 100 120
Year 2010
Year 2011
0 20 40 60 80 100
Year 2010
Year 2011
0 20 40 60 80 100 120
Year 2010
Year 2011

9. 0 20 40 60 80 100
Year 2010
Year 2011
0 20 40 60 80 100 120
Year 2010
Year 2011

11. 0 20 40 60 80 100

12. 80
70
60
50
40
30
20
10
0
Blogs Facebook LinkedIn YouTube Twitter Others Not in social media

13. 80
70
60
50
40
30
20
10
0
Thought Others
Leadership
Customer
Engagement
Product
Awareness
Brand
Awareness
Lead
Generation
80
70
60
50
40
30
20
10
0
Don't plan to
use social media
Unsure or
Still Exploring
Thought
Leadership
Customer
Engagement
Product
Awareness
Brand
Awareness
Lead
Generation

14. 80
70
60
50
40
30
20
10
0
Outsourced to an Ad hoc - as required Others
external agency
Distributed within
the company
Marketing
team
IT Support

15. 0 20 40 60 80 100
Year 2010
Year 2011