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TTI12 - Utilizing social media to grow your startup! - Zayna Al-Hamarneh

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Ayd Asraf
Ayd Asraf

TTI is non-for-profit initiative aims at creating a platform to support building "Innovation" and "Entrepreneurship" culture among Jordanian youth. TTI is acting as "Ideas Accelerator". website: http://www.ttinnovation.org Twitter: @ttinnovation FB: https://www.facebook.com/TTInnovation

Social MediaTechnologyNews & Politics
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Utilizing Social Media to Grow Your Start Up Zayna Al Hamarneh CEO & Co-founder MODE Marketing & PR @ZaynaHamarneh
What is Social Media?
The Most Trending Channels & Lingos
Facebook Friends, followers, fans, people talking about it, tag, like, comment & poke.  
Twitter Tweeps,  FF,  RT,  MT,  DM,   followers,  trending.      
Instagram IG, igers, insta-what?
LinkedIn Connect, endorse, profile and recommendations
Pinterest Pinner, pinned & boards.
How to Position Yourself on Social Media
#1 BE AUTHENTIC Reflect your brand, your interests and your organization!
#2 HAVE OBJECTIVES You’re definitely on social media for a reason, pick the right channel, language and strategy.
#3 BE BRIEF & STRAIGHT TO THE POINT If it needs more than 2 sentences and 140 characters... Then Blog IT!
#4 BE CREAVTIVE     No one wants to follow boring accounts...
Some Basic Guidelines
•  Choose photos wisely. Photos are the most important when posting. Never post text or a link alone. •  Do not over connect! •  Always like the comments and reply. •  Favorite tweets and RT good ones. •  Be informative, entertaining and engaging. •  If you want to post in two languages, include them in the same post.
•  Use facebook-scheduling posts on Facebook and Tweetdeck to schedule posts on twitter. Avoid scheduling FB posts for more than 2 days in advance. •  For a starter: 2 hours per day should be spent on Facebook, Pinterest Twitter to get more familiar with these platforms. •  Mashable.com & social media daily should be your social media bibles. They will keep you updated with the latest social media news. •  Photos on fan pages should be squared with a resolution of 600x600 or higher. •  Posting live from events is a plus.
•  Peak times in Jordan Morning posts should be between 9 to 10 am, Mid day 12- 2, Night 8 – 11 •  Follow trends: Music Monday, FF, TT. •  Avoid repeating posts. Try to always create something new. •  Change the cover photo every now and then. -Choose your online brand language wisely.
IT’S ALL ABOUT HAVING FUN!

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TTI12 - Utilizing social media to grow your startup! - Zayna Al-Hamarneh

  • 1. Utilizing Social Media to Grow Your Start Up Zayna Al Hamarneh CEO & Co-founder MODE Marketing & PR @ZaynaHamarneh
  • 2. What is Social Media?
  • 3.
  • 4. The Most Trending Channels & Lingos
  • 5. Facebook Friends, followers, fans, people talking about it, tag, like, comment & poke.  
  • 6. Twitter Tweeps,  FF,  RT,  MT,  DM,   followers,  trending.      
  • 7. Instagram IG, igers, insta-what?
  • 10. How to Position Yourself on Social Media
  • 11. #1 BE AUTHENTIC Reflect your brand, your interests and your organization!
  • 12. #2 HAVE OBJECTIVES You’re definitely on social media for a reason, pick the right channel, language and strategy.
  • 13. #3 BE BRIEF & STRAIGHT TO THE POINT If it needs more than 2 sentences and 140 characters... Then Blog IT!
  • 14. #4 BE CREAVTIVE     No one wants to follow boring accounts...
  • 16. •  Choose photos wisely. Photos are the most important when posting. Never post text or a link alone. •  Do not over connect! •  Always like the comments and reply. •  Favorite tweets and RT good ones. •  Be informative, entertaining and engaging. •  If you want to post in two languages, include them in the same post.
  • 17. •  Use facebook-scheduling posts on Facebook and Tweetdeck to schedule posts on twitter. Avoid scheduling FB posts for more than 2 days in advance. •  For a starter: 2 hours per day should be spent on Facebook, Pinterest Twitter to get more familiar with these platforms. •  Mashable.com & social media daily should be your social media bibles. They will keep you updated with the latest social media news. •  Photos on fan pages should be squared with a resolution of 600x600 or higher. •  Posting live from events is a plus.
  • 18. •  Peak times in Jordan Morning posts should be between 9 to 10 am, Mid day 12- 2, Night 8 – 11 •  Follow trends: Music Monday, FF, TT. •  Avoid repeating posts. Try to always create something new. •  Change the cover photo every now and then. -Choose your online brand language wisely.
  • 19. IT’S ALL ABOUT HAVING FUN!