Building Your Independent Practice with Virtual Teams

Building Your Independent Practice with Virtual Teams Ann N. Videan, APR Heathere Evans-Keenan, APR

Ann N. Videan, APR
Founded virtual PR corporation, V idea n Unlimited, LLC, in 1996
Accredited in PR with 27 years of corporate and agency expertise, specializing in word-of-mouth marketing
National panel of independent judges honored V idea n Unlimited with Crown Jewel Award (top home-based business in America)
Award-winning presenter, editor and writer, including IABC Gold Quill
Founded 200+-member Independents’ PR Alliance (IPRA) in Phoenix
Former president of the Phoenix Chapter of PRSA
Career highlights:
Catalyst for client Rhino Internet to bring white rhinos back to Phoenix Zoo
Handled PR to recruit film extras to Sun Devil Stadium during filming of Tom Cruise movie Jerry Maguire

Heathere Evans-Keenan, APR
Founded award-winning PR agency, Keenan PR, in 1999
Winner of multiple industry awards including Silver Anvils for successful campaigns in integrated communications and business-to-business marketing
President of PRSA’s largest chapter serving 1,300+ members in D.C., VA, MD
Founded DC’s first solo practitioner group: the Independent PR Alliance in DC, www.ipralliance.com
Accredited PR pro with nearly 20 years of experience helping corporations and government organizations build brands
Frequent speaker on PR topics and known for high-demand workshops on media training, branding and presentation skills

Thriving as a Virtual Team

Roadblocks
Creating a good team/environment
Recognize your role on the team (Team lead = New Biz Dev)
Find subcontractors through associations/indie groups
Hire people more skilled than you, even competitors
Begin with small, safe projects
Tandem with client contact until trust is established
Secrets of good relationships w/ subcontractors
Work with people you like with same level of integrity
Understand their currency
Priorities, drivers, FT, PT, project work, lifestyle, family, biz goals
Resource account appropriately
Have a spirit of partnership
Be a good client

Considerations
Branding
Biz name, letterhead, Web site
Service strategy
Set common goal
Quality
Work location/technology
Client contact
Contracts
Noncompete
Confidentiality
Consulting/subcontractor agreement

Managing the team
Setting written expectations
Agreement up-front covering all aspects
Training
Work style, software, reporting
Fee structure
Communication
Reporting mechanisms

Common Questions
How and when do you end a relationship with a subcontractor?
How do you protect the integrity of your brand?
What are some of the pricing models you’ve used for working with subcontractors?
How can I quickly get up-to-speed on a partner’s work ethic?
How do I choose the right subcontractor for a specific client need?
How do I manage a client’s expectations after I’ve had to fire a subcontractor?

Other Questions?
Ann N. Videan, APR, [email_address] .com
Heathere Evans-Keenan, APR, [email_address] .com

Building Your Independent Practice with Virtual Teams

by vIDEAn Unlimited, LLC on Apr 15, 2010

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Building Your Independent Practice with Virtual Teams — Presentation Transcript