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Couple of months ago, Google launched Panda in a campaign to eliminate spam and poor quality content from the web, but still, spam is abounding everywhere. The search engine giant recently launched Penguin, another anti-spam campaign to improve search engine results (and to put down spamming sites as well). This new algorithm update places emphasis on greater quality links and greater quality contents which many spammers always seem to disregard. If you know Google, then you should get used to it and instead focus more on quality.