Are You Affected by the Google Penguin?
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Are You Affected by the Google Penguin?

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Couple of months ago, Google launched Panda in a campaign to eliminate spam and poor quality content from the web, but still, spam is abounding everywhere. The search engine giant recently launched ...

Couple of months ago, Google launched Panda in a campaign to eliminate spam and poor quality content from the web, but still, spam is abounding everywhere. The search engine giant recently launched Penguin, another anti-spam campaign to improve search engine results (and to put down spamming sites as well). This new algorithm update places emphasis on greater quality links and greater quality contents which many spammers always seem to disregard. If you know Google, then you should get used to it and instead focus more on quality.

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Are You Affected by the Google Penguin? Are You Affected by the Google Penguin? Presentation Transcript

  • Are You Affected by the Google Penguin? Couple of months ago, Google launched Panda in a campaign to eliminate spam and poor quality content from the web, but still, spam is abounding everywhere. The search engine giant recently launched Penguin, another anti-spam campaign to improve search engine results (and to put down spamming sites as well). This new algorithm update places emphasis on greater quality links and greater quality contents which many spammers always seem to disregard. If you know Google, then you should get used to it and instead focus more on quality.
  • As you should know, Google keeps updating its algorithms tofine tune search engine performance. This makes searchengine optimisation an exciting work but stressful too if youare unready for sudden changes. At times, you should expectthe Google masters to police its rank. Black hat stuff iseverywhere and the search engine looks to punish them whilerewarding the guys doing white hat stuff.
  • As often and sudden, Google updates its algorithms to keepspam out of the results and poor quality websites or contentout of the rankings. As SEO specialist or website owner, youshould always keep track of what the search engine is doing.Keeping track of their activities could be tough.
  • When were you affected by Penguin? When did your website’srankings drop? Check your Google Analytics account anddetermine when your drop happened. If the drop happenedafter April 24, chances are that you have been hit by Penguin.If not, then you could be affected by Google’s other changesduring the last two months which they targeted blogspamming (middle of March), unnatural linking (end of March)and parked domains (April 16 to 18), and when they carriedout another Panda update, the Panda 3.5 (April 19).
  • With the Penguin algorithm, Google runs after web spam ortechniques that do not benefit users. How is web spamachieved? It is achieved through keyword stuffing, the processcreating content not for users but for search engines. Keywordstuffing is inserting unrelated keywords in unrelated pages (orcreating content not around your niche), for instance puttingthe words ‘stock market’ in fashion pages.
  • It’s time you should get used to Google constantly changing itsalgorithms and expect few post-Penguin changes in the nextdays. As part of the on-going trend, the search engine giantwants to place better websites that offer better qualitycontent for a particular keyword or phrase at top rankings forthat keyword or phrase. Google is like a restaurant orretailers: It wants to give users the best results for theirsearches. So through their algorithm updates, they can retaintheir users or else lose them to other search engines.
  • If your websites has been affected by the Penguin update,what can you do? Simple: Don’t panic. Log on to yourAnalytics or Webmasters account and see what works need tobe done.
  • Assess your website thoroughly. Check if your links are no-follow. Are your keywords overdone? Is your website over-optimised? Is your content the best quality? Make all thenecessary repairs to issues you can see, wait until the spidercrawl your website and do more changes.
  • At the end, focus on original, well-structured quality content.Write and optimise content for your readers and not forsearch engines. Content is always king, and quality content isthe foundation of an effective and result-drivenSEO marketing Sydney campaign