TV Watching Has Changed With Mobile Multitasking by Augustine Fou PhD
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TV Watching Has Changed With Mobile Multitasking by Augustine Fou PhD
- 1. Augustine Fou- 1 - Dr. Augustine Fou http://linkd.in/augustinefou April 2013 TV Watching Has Changed with Mobile Multitasking
- 2. Augustine Fou- 2 - Nielsen Cross Platform Augustine Fou- 2 - Source: Nielsen Nov 2012
- 3. Augustine Fou- 3 - 4 in 5 Multitask Watching TV Source: Deloitte march 2013
- 4. Augustine Fou- 4 - TV Spurs Online Search Source: Ipsos August 2012
- 5. Augustine Fou- 5 - Second-Screen Activities Source: NPD Group April 2013 1 in 5 shopped
- 6. Augustine Fou- 6 - Attention to TV or Smartphone Source: IAB May 2012
- 7. Augustine Fou- 7 - VOD Campaigns Complement TV Campaigns Source: Tremor Video April 2013
- 8. Augustine Fou- 8 - Related Articles Biggest Lies of TV Advertising By: Augustine Fou, May 1, 2012 Smartphone Penetration Exceeds 50 Percent By: Augustine Fou, March 21, 2013 Advertising Polarizing to Branding vs Performance By: Augustine Fou, April 9, 2013 Digital is a Philosophy By: Augustine Fou, March 31, 2011 Augustine Fou- 8 -
- 9. Augustine Fou- 9 - Dr. Augustine Fou – Digital Consigliere “Users can customize their smartphone precisely, by downloading only the apps they want and need; no longer are they forced to by monolithic desktop PC software, 95% of the features of which they never use.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou