Augustine Fou- 1 -
Brand Triplets
What’s the Difference?
Dr. Augustine Fou
http://linkd.in/augustinefou
acfou @mktsci .com...
Augustine Fou- 2 -
Author’s Commentary
“If users can’t perceive a difference
or can’t articulate a difference
between bran...
Augustine Fou- 3 -
JetBlue ATA Southwest Air
Augustine Fou- 4 -
Visa Mastercard American
Express
Augustine Fou- 5 -
Hertz Avis Budget
Augustine Fou- 6 -
Nike Adidas Puma Converse
Augustine Fou- 7 -
Coke Pepsi Dr Pepper
Augustine Fou- 8 -
Dell Lenovo/IBM HP/Compaq
X
Augustine Fou- 9 -
Amazon.com
Barnes&Noble
Borders
X
Augustine Fou- 10 -
Walmart Kmart Target
X
Augustine Fou- 11 -
Best Buy CircuitCity CompUSA
XX
Augustine Fou- 12 -
Dr. Augustine Fou – Digital Consigliere
“Many brands, especially retail brands are
virtually undiffere...
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Brand Triplets Undifferentiated by Augustine Fou

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If consumers cannot perceive or articulate a difference between brands, there is nothing to talk about or to share,

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Brand Triplets Undifferentiated by Augustine Fou

  1. 1. Augustine Fou- 1 - Brand Triplets What’s the Difference? Dr. Augustine Fou http://linkd.in/augustinefou acfou @mktsci .com April 2014
  2. 2. Augustine Fou- 2 - Author’s Commentary “If users can’t perceive a difference or can’t articulate a difference between brands, what would they tell their friends about? What would they share in social media?” -- Dr. Augustine Fou
  3. 3. Augustine Fou- 3 - JetBlue ATA Southwest Air
  4. 4. Augustine Fou- 4 - Visa Mastercard American Express
  5. 5. Augustine Fou- 5 - Hertz Avis Budget
  6. 6. Augustine Fou- 6 - Nike Adidas Puma Converse
  7. 7. Augustine Fou- 7 - Coke Pepsi Dr Pepper
  8. 8. Augustine Fou- 8 - Dell Lenovo/IBM HP/Compaq X
  9. 9. Augustine Fou- 9 - Amazon.com Barnes&Noble Borders X
  10. 10. Augustine Fou- 10 - Walmart Kmart Target X
  11. 11. Augustine Fou- 11 - Best Buy CircuitCity CompUSA XX
  12. 12. Augustine Fou- 12 - Dr. Augustine Fou – Digital Consigliere “Many brands, especially retail brands are virtually undifferentiated – or not differentiated in the mind of the consumer, despite the advertising. I help clients innovate not just their marketing but their product or service too, to stand out.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn Bio: http://linkd.in/augustinefou LinkedIn Posts: https://www.linkedin.com/today/author/84444-augustinefou

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