Case Study
New York Red Bulls:
Guerrilla Projections
Agency: New York Red Bulls, Inc.
Execution: Attack!

Program Objective
To increase fan awareness and interest in the
New York Red Bull’s Major League Soccer
opener at Giants Stadium, New Jersey

Winning Strategy
• Armed with a 12,000 lumen projector, silent generator
and a sizzle reel featuring the team in action, our crews
were able to create nearly 200,000 impressions in just
under a week
• Passersby witnessed the massive 30 foot x 30 foot,
glowing billboards alongside LIVE Red Bull soccer
players dribbling and passing near the projection
areas.

Highlights and Results
• 12,000 lumens of light
• Professional guerrilla projectionists
• Location scouting
• 5 nights of execution
• Over 160,000 brand impressions

Testimonial
"Attack! offered a turnkey OOH solution that generated great
awareness for our home opener. They allowed us to get our
messaging into, normally inaccessible, high traffic locations
without spending the larger amount of money we would on a
traditional campaign."
-Aaron Squire, Red Bull New York, Inc
To watch full video of the event, please visit:
http://www.attackmarketing.net/red-bull.php

Photos

About Attack! Marketing
•Attack! is a nationwide field marketing agency, partnering with other
agencies to provide staffing resources, promotional support, logistics, and
fulfillment focused on developing successful brand experiences
• At the core of our success is turn-key field marketing services, enabling
agencies to deliver the best in field marketing, guerrilla and non-traditional
marketing, and out-of-home media
•Since 2001, our award-winning team has worked with agencies to
promote over 300 of the country's best brands
•Recognized within our industry for delivering the best in staffing, training,
and 24-hour customer support
Let us know how we can be your agent on the inside™.
For general inquiries, please write to us at info@attackmarketing.net
or call us toll free at: 866.944.ATTK(2885)