ASTA agencies tell us what the hot destinations for summer are.

1. ASTA Hot Spots for Summer Page 1 © ASTA 2014
2014 ASTA Hot Spots for Summer
March 2014
Exhibit 1: Top Ten Domestic Hot Spots - Cities
Rank City
% share of
total
responses
% share of
top ten
1 Orlando 17% 33%
2 Las Vegas 14% 27%
3 Miami 4% 8%
4 San Francisco 4% 7%
5 Los Angeles 3% 6%
6 New York City 2% 5%
7 San Diego 2% 4%
8 Honolulu 2% 4%
9 Washington DC 2% 3%
10 New Orleans 2% 3%
Exhibit 2: Trends for Top Ten Domestic Hot Spots - Cities
2007 2008 2009 2010 2011 2012 2013 2014
% Change
14/07
Orlando 21% 17% 17% 18% 18% 19% 18% 17% -19%
Las Vegas 19% 15% 16% 16% 16% 17% 15% 14% -28%
Miami 2% 3% 3% 4% 3% 3% 3% 4% 98%
San Francisco 5% 5% 5% 5% 4% 5% 6% 4% -29%
Los Angeles 3% 4% 4% 3% 5% 3% 4% 3% -4%
New York City 12% 2% 1% 3% 3% 2% 2% 2% -79%
San Diego 2% 2% 2% 3% 2% 2% 2% 2% 4%
Honolulu 9% 2% 2% 2% 2% 2% 2% 2% -78%
New Orleans 1% 1% 1% 1% 1% 1% 2% 2% 129%
Washington DC 2% 2% 2% 2% 2% 2% 2% 2% -21%
For the twelfth year in a row, Orlando
and Las Vegas remain the top two most
popular summer destinations booked by
ASTA travel agents. Orlando came out on
top with a 17 percent share of responses
and Las Vegas maintained the second
spot with 14 percent of the votes.
However, both cities have decreased
market share between 2007 and 2014
(as you see in Exhibit 2).
New Orleans is new to the list pushing
Seattle out of the top ten.

2. ASTA Hot Spots for Summer Page 2 © ASTA 2014
Exhibit 3: Top Five Domestic Hot Spots – States
Rank State
% share of
total
responses
% share of
top five
1 Florida 23% 33%
2 Nevada 13% 18%
3 California 12% 18%
4 New York 11% 16%
5 Hawaii 11% 16%
Exhibit 4: Trends for Five Domestic Hot Spots - States
2007 2008 2009 2010 2011 2012 2013 2014
% Change
14/07
Florida 28% 24% 20% 24% 27% 27% 28% 23% -18%
Nevada 19% 16% 16% 16% 16% 17% 16% 13% -34%
California 16% 15% 13% 16% 17% 14% 16% 12% -22%
New York 12% 12% 11% 13% 10% 12% 12% 11% -8%
Hawaii 10% 10% 9% 9% 9% 10% 11% 11% 12%
Exhibit 5: Top Ten International Hot Spots - Cities
Rank City
% share of
total
responses
% share
of top ten
1 London 9% 24%
2 Rome 8% 22%
3 Paris 8% 21%
4 Cancun 5% 14%
5 Punta Cana 3% 7%
6 Barcelona 1% 3%
7 Riviera Maya 1% 3%
8 Amsterdam 1% 2%
9 Madrid 1% 2%
10 Montego Bay 1% 2%
The top four international destination
cities remained the same for the
eleventh year in a row. London
received a 9 percent share of the vote
followed by Rome with an 8 percent,
Paris with an 8 percent, and Cancun
with a 5 percent share of the vote.
Florida again tops the state
destinations for the 2014 summer
season, accounting for 23 percent of
all responses with cities such as
Orlando, Miami, Ft. Lauderdale and
Tampa as draws. Nevada drew the
second largest number of responses
with a 13 percent share with Las
Vegas the only city reported.

3. ASTA Hot Spots for Summer Page 3 © ASTA 2014
Exhibit 6: Top Five International Hot Spots – Countries/Regions
Rank Country/ Region
% share of
total
responses
% share
of top five
1 Italy 19% 36%
2 Mexico 11% 22%
3 France 11% 21%
4 UK 11% 21%
5 Caribbean 8% 16%
Exhibit 7: Trends for Top Five International Hot Spots – Countries/Regions
2007 2008 2009 2010 2011 2012 2013 2014
% Change
14/07
Italy 21% 19% 18% 15% 18% 18% 18% 19% -6%
Mexico 15% 16% 17% 15% 11% 10% 11% 11% -22%
France 9% 9% 10% 10% 10% 14% 11% 11% 30%
UK 15% 13% 12% 11% 12% 13% 13% 11% -29%
Caribbean 12% 9% 4% 8% 8% 11% 11% 8% -28%
Total All 71% 65% 61% 59% 59% 66% 64% 61% -14%
Total Europe 50% 47% 47% 41% 41% 41% 42% 41% -18%
For regions and countries, Italy
remained in the top location with 18
percent share of the votes and Mexico
moved up to second place again after
two years in third and fourth place.
The same five countries/regions have
remained in the top five for over eight
years.

4. ASTA Hot Spots for Summer Page 4 © ASTA 2014
Exhibit 8: Most Relaxing Destinations
Rank Destination
% share of
total
responses
% share of
top five
1 Hawaii 17% 29%
2 Mexico 17% 27%
3 Caribbean 10% 17%
4 Jamaica 10% 16%
5 Cruise 6% 11%
Why
Located in the U.S., so ease of travel combined with
great beaches, laid-back atmosphere and beautiful
resorts.
Many all Inclusives, short flight distance, sun,
beaches and great service.
A good combination of beach and activities in a
beautiful location.
Carefree, laid back, great all inclusive choices and
good pricing. Everything is slow-paced and it helps
you slow down too.
Can see multiple islands without packing/unpacking
in an all-inclusive atmosphere. Activities abound or
you can just hang at the pool.

5. ASTA Hot Spots for Summer Page 5 © ASTA 2014
Exhibit 9: Destination with the Best Local Cuisine
Rank Location
% share
of total
response
% share
of top five
1
Italy (entire
country)
31% 55%
2 Paris 12% 21%
3 New Orleans 6% 10%
4
Jamaica (entire
country)
4% 7%
5 New York City 4% 7%
Citation:
Survey Background:
The American Society of Travel Agents (ASTA), 2014. “2014 Hot Spots for Summer”.
Alexandria, VA: The American Society of Travel Agents
Great Caribbean and Jerk flavors combined with
fresh local ingredients make for great meals.
Sheer number of great chefs, restaurants and
cuisines available. Many venues opened late also a
boon.
Why?
Food varies from region to region and is superb
everywhere. Fresh ingredients and great wine make
for a wonderful dining experience.
The best local cuisine can be found in Paris due to
the number of excellent chefs and the local sourcing
that is taking place. It is hard to get a bad meal in
Paris.
Melded flavors of Cajun, Creole and French create
wonderful and varied meals. Lots of restaurants
opened late make it convenient for travelers.
Survey data was collected through the 2014 ASTA Research Family. The ASTA Research Family is comprised of a
representative sample of ASTA member travel agency owners and managers. The Research Family reflects ASTA
members in key agency demographics including sales volume, leisure/business mix, number of part-time and full-time
employees and geographic location. Members were recruited randomly and were contracted to complete a survey
every four to five weeks from January 2014 through October 2014. The Family’s size varies from survey to survey due to
non-response, agency closings, mergers, and changes in membership status, but is designed to yield a response
representative of all ASTA agency members.
The survey data was collected online via surveygizmo.com in January 2014. Of the 449 family members, 449 completed
the survey. This reply level indicates a minimum of 95% confidence with an error rate +/-4% representing the total ASTA
agency membership. This is considered to be a strong sample with reliable results.
Contact Melissa Teates, Director of Research at ASTA, at mteates@asta.org if you have any questions.