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2102 Castle Pines Cir.
                           Ashraf                                                                                                                                McKinney, TX 75070
                                                                                                                                                                 m: 214-228-8396

                           Abdu                                                                                                                                  h: 972-542-1901
                                                                                                                                                                 ashrafabdu@gmail.com

       Experience
Ericsson	
  / 	
  Nortel,	
  Plano,	
  TX,	
  June	
  1995	
  –	
  Present	
  
	
  
Account	
  Manager/Sales	
  -­‐	
  Wireless	
  (GSM,	
  UMTS,	
  LTE)	
  Products	
  &	
  Services	
  -­‐	
  T-­‐Mobile	
  USA,	
  July	
  2 006	
  –	
  Present	
  
     • Exceeded	
  $100M	
  yearly	
  team	
  quota	
  four	
  years	
  in	
  a	
  row	
  and	
  won	
  the	
  prestigious	
  “Circle	
  of	
  Excellence”	
  award	
  given	
  to	
  
           the	
  top	
  5%	
  of	
  performers	
  within	
  Nortel.	
  	
  
     • Qualified	
  all	
  opportunities	
  to	
   grow	
   revenue	
  and	
  protect	
  margins	
  by	
  understanding	
  the	
   customer’s	
  budget	
  (CAPEX	
  and	
  
           OPEX),	
   provided	
   a	
   plan	
   of	
   record	
   specific	
   to	
   their	
   compelling	
   event,	
   and	
   detailing	
   a	
   business	
  case	
   solution	
   that	
   reflects	
  a	
  
           positive	
  ROI	
  for	
  both	
  customer	
  and	
  Nortel.	
  	
  
     • Introduced	
  n ew	
  base	
  stations	
  (BTS	
  18000	
  and	
  BTS	
  6000)	
  and	
  BSS	
  products	
  into	
  the	
  NYC	
  market	
  	
  	
  
     • Developed	
  key	
  relationships	
  within	
  T-­‐Mobile’s	
  key	
  decision	
  makers,	
  to	
  provide	
  Nortel’s	
  executive	
  management	
  with	
  T-­‐
           Mobile’s	
  tactical	
  and	
  strategic	
  vision	
  through	
  an	
  accurate	
  sales	
  forecast/funnel.	
  	
  
	
  
Product	
  Marketing	
  Manager	
  –	
  GSM-­‐UMTS	
  Wireless	
  Infrastructure	
  Products	
  January	
  1998	
  –	
  July	
  2006	
  	
  	
  
     • Developed	
   &	
   managed	
   marketing	
   programs	
   for	
   GSM-­‐UMTS	
   BTS	
   (base	
   transceiver	
   station)	
   wireless	
   infrastructure	
  
           products,	
   consolidating	
   customer	
   requirements	
   for	
   product	
   evolution	
   and	
   provided	
   a	
   communication	
   channel	
   to	
  
           regional	
  marketing	
  and	
  a ccount	
  teams	
  in	
  North	
  America(NA),	
  Caribbean	
  &	
  Latin	
  America(CALA)	
  markets.	
  	
  
     • Developed	
   go-­‐to-­‐market	
   strategies	
   and	
   key	
   messages	
   for	
   new	
   and	
   existing	
   GSM	
   products/features.	
   	
   Assisted	
   in	
  
           developing	
   strategies	
   to	
   identify	
   and	
   win	
   new	
   accounts.	
   	
   Developed	
   market	
   specific	
   BTS	
   site	
   solutions	
   with	
   vendor	
  
           partners.	
  
     • Supported	
   existing	
   sales	
   accounts	
   and	
   support	
   teams	
   through	
   the	
   creation	
   and	
   delivery	
   of	
   product	
   presentations	
   and	
  
           collateral,	
  support	
  customer	
  m eetings	
  and	
  reviews,	
  tradeshows,	
  user	
  groups	
  and	
  conferences.	
  
     • Performed	
   a 	
   virtual	
   p roduct	
   line	
   management	
   (PLM)	
  role	
   f or	
  NA/CALA	
  customers	
   and	
   accounts	
   by	
   working	
  closely	
  with	
  
           and	
  representing	
  Nortel’s	
  French-­‐based	
  GSM-­‐UMTS	
  A ccess	
  product	
  t eams	
  (PLM	
  and	
  R&D)	
  in	
  NA/CALA	
  
	
  
Senior	
  RF	
  Engineer/Team	
  Leader	
  -­‐	
  Wayne,	
  NJ,	
  June	
  1995	
  –	
  Dec.	
  1997(TWS	
  &	
  CCS	
  Contractor:	
  Jun	
  ‘95-­‐Oct	
  ’96)	
  
     • Led	
   an	
   on-­‐site	
   team	
   of	
   engineers	
   and	
   support	
   staff	
   at	
   the	
   customer’s	
   premises	
   (Omnipoint)	
   in	
   the	
   NY-­‐MTA	
   with	
   the	
  
           support	
  of	
  a	
  Nortel	
  RF	
  design	
  t eam	
  based	
  in	
  Richardson,	
  Texas.	
  
     • Our	
   RF	
   team	
   designed	
   one	
   of	
   five	
   regions	
   (North	
   Bronx	
   and	
   Lower	
   Westchester	
   County)	
   of	
   the	
   Omnipoint’s	
   NY-­‐MTA	
  
           initial	
  d eployment	
  of	
  their	
  North	
  American	
  GSM	
  (PCS	
  1900)	
  wireless	
  mobile	
  phone	
  n etwork.	
  
     • Responsibilities	
   included	
   collecting	
   and	
   evaluating	
   technical	
   data	
   from	
   multiple	
   sources,	
   interfacing	
   with	
   vendors,	
   site	
  
           acquisition	
   companies,	
   and	
   a	
   multi-­‐disciplinary	
   site	
   visit	
   team	
   comprised	
   of	
   an	
   architect,	
   a	
   civil	
   engineer,	
   a	
   structural	
  
           engineer,	
  a 	
  site	
  acquisition	
  representative	
  and	
  an	
  electrical	
  contractor.	
  
     • Worked	
  in	
  close	
  coordination	
  with	
  other	
  RF	
  and	
  network	
  design	
  teams	
  and	
  management	
  at	
  Omnipoint	
  (now	
  T-­‐Mobile-­‐
           USA).	
  
     • Working	
   knowledge	
   of	
   frequency	
   planning,	
   radio/telephone	
   traffic	
   engineering,	
   zoning	
   testimony,	
   radio	
   telephony,	
  
           propagation	
  analysis	
  and	
  testing,	
  a s	
  well	
  as	
  FCC	
  and	
  FAA	
  requirements.	
  	
  	
  
     • Activities	
   included	
   radio	
   n etwork	
   design,	
   propagation	
   analysis	
   and	
   testing,	
   site	
   evaluation	
   and	
   selection,	
   participation	
   a t	
  
           a	
  variety	
  of	
  weekly	
  d esign	
  m eeting	
  with	
  engineering	
  and	
  senior	
  management.	
  
	
  
Dawn	
  Scientific,	
  Inc.,	
  Newark,	
  NJ,	
  September	
  1988	
  –	
  May	
  1994	
  –	
  Partner	
  
The	
  BDM	
  Corporation,	
  McLean,	
  VA,	
  January	
  1983	
  –	
  August	
  1988	
  -­‐	
  Technical	
  Staff	
  Member,	
  International	
  Div.	
  
IIT	
  Research	
  Institute	
  (Electromagnetic	
  Compatibility	
  Analysis	
  Center-­‐	
  ECAC)	
  Annapolis,	
  MD,	
  January	
  
1978	
  –	
  January	
  1983	
  -­‐	
  Associate	
  Engineer	
  
	
  
	
   Education
	
  
                          New	
  Jersey	
  Institute	
  of	
  Technology,	
  Newark,	
  NJ,	
  B.S.	
  in	
  Electrical	
  Engineering,	
  1977	
  
                          Training:	
  Target	
  Account	
  Selling	
  –	
  Siebel,	
  Effective	
  Negotiations	
  –	
  Karrass,	
  Executive	
  Media	
  Training,	
  
                          Creating	
  Customer	
  Value,	
  Value	
  Marketing,	
  Business	
  Case	
  A nalysis,	
  GSM/EDGE,	
  UMTS,	
  HSPA+,	
  LTE	
  
	
  
	
   Professional Affiliations & Personal Information
	
  
Member	
  of	
  the	
  Armed	
  Forces	
  Communication	
  Electronics	
  Association	
  (AFCEA).	
  
	
  
US	
  Citizen;	
  Born:	
  New	
  Jersey,	
  Married;	
  Name	
  changed	
  in	
  1989	
  from	
  Charles	
  Clifford	
  A bdul	
  t o	
  Ashraf	
  Ali	
  A bdu	
  (marriage	
  
conciliation)	
  	
  

                                http://www.linkedin.com/in/ashrafabdu

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A.Abdu.Resume.QR.PDF

  • 1. 2102 Castle Pines Cir. Ashraf McKinney, TX 75070 m: 214-228-8396 Abdu h: 972-542-1901 ashrafabdu@gmail.com Experience Ericsson  /  Nortel,  Plano,  TX,  June  1995  –  Present     Account  Manager/Sales  -­‐  Wireless  (GSM,  UMTS,  LTE)  Products  &  Services  -­‐  T-­‐Mobile  USA,  July  2 006  –  Present   • Exceeded  $100M  yearly  team  quota  four  years  in  a  row  and  won  the  prestigious  “Circle  of  Excellence”  award  given  to   the  top  5%  of  performers  within  Nortel.     • Qualified  all  opportunities  to   grow   revenue  and  protect  margins  by  understanding  the   customer’s  budget  (CAPEX  and   OPEX),   provided   a   plan   of   record   specific   to   their   compelling   event,   and   detailing   a   business  case   solution   that   reflects  a   positive  ROI  for  both  customer  and  Nortel.     • Introduced  n ew  base  stations  (BTS  18000  and  BTS  6000)  and  BSS  products  into  the  NYC  market       • Developed  key  relationships  within  T-­‐Mobile’s  key  decision  makers,  to  provide  Nortel’s  executive  management  with  T-­‐ Mobile’s  tactical  and  strategic  vision  through  an  accurate  sales  forecast/funnel.       Product  Marketing  Manager  –  GSM-­‐UMTS  Wireless  Infrastructure  Products  January  1998  –  July  2006       • Developed   &   managed   marketing   programs   for   GSM-­‐UMTS   BTS   (base   transceiver   station)   wireless   infrastructure   products,   consolidating   customer   requirements   for   product   evolution   and   provided   a   communication   channel   to   regional  marketing  and  a ccount  teams  in  North  America(NA),  Caribbean  &  Latin  America(CALA)  markets.     • Developed   go-­‐to-­‐market   strategies   and   key   messages   for   new   and   existing   GSM   products/features.     Assisted   in   developing   strategies   to   identify   and   win   new   accounts.     Developed   market   specific   BTS   site   solutions   with   vendor   partners.   • Supported   existing   sales   accounts   and   support   teams   through   the   creation   and   delivery   of   product   presentations   and   collateral,  support  customer  m eetings  and  reviews,  tradeshows,  user  groups  and  conferences.   • Performed   a   virtual   p roduct   line   management   (PLM)  role   f or  NA/CALA  customers   and   accounts   by   working  closely  with   and  representing  Nortel’s  French-­‐based  GSM-­‐UMTS  A ccess  product  t eams  (PLM  and  R&D)  in  NA/CALA     Senior  RF  Engineer/Team  Leader  -­‐  Wayne,  NJ,  June  1995  –  Dec.  1997(TWS  &  CCS  Contractor:  Jun  ‘95-­‐Oct  ’96)   • Led   an   on-­‐site   team   of   engineers   and   support   staff   at   the   customer’s   premises   (Omnipoint)   in   the   NY-­‐MTA   with   the   support  of  a  Nortel  RF  design  t eam  based  in  Richardson,  Texas.   • Our   RF   team   designed   one   of   five   regions   (North   Bronx   and   Lower   Westchester   County)   of   the   Omnipoint’s   NY-­‐MTA   initial  d eployment  of  their  North  American  GSM  (PCS  1900)  wireless  mobile  phone  n etwork.   • Responsibilities   included   collecting   and   evaluating   technical   data   from   multiple   sources,   interfacing   with   vendors,   site   acquisition   companies,   and   a   multi-­‐disciplinary   site   visit   team   comprised   of   an   architect,   a   civil   engineer,   a   structural   engineer,  a  site  acquisition  representative  and  an  electrical  contractor.   • Worked  in  close  coordination  with  other  RF  and  network  design  teams  and  management  at  Omnipoint  (now  T-­‐Mobile-­‐ USA).   • Working   knowledge   of   frequency   planning,   radio/telephone   traffic   engineering,   zoning   testimony,   radio   telephony,   propagation  analysis  and  testing,  a s  well  as  FCC  and  FAA  requirements.       • Activities   included   radio   n etwork   design,   propagation   analysis   and   testing,   site   evaluation   and   selection,   participation   a t   a  variety  of  weekly  d esign  m eeting  with  engineering  and  senior  management.     Dawn  Scientific,  Inc.,  Newark,  NJ,  September  1988  –  May  1994  –  Partner   The  BDM  Corporation,  McLean,  VA,  January  1983  –  August  1988  -­‐  Technical  Staff  Member,  International  Div.   IIT  Research  Institute  (Electromagnetic  Compatibility  Analysis  Center-­‐  ECAC)  Annapolis,  MD,  January   1978  –  January  1983  -­‐  Associate  Engineer       Education   New  Jersey  Institute  of  Technology,  Newark,  NJ,  B.S.  in  Electrical  Engineering,  1977   Training:  Target  Account  Selling  –  Siebel,  Effective  Negotiations  –  Karrass,  Executive  Media  Training,   Creating  Customer  Value,  Value  Marketing,  Business  Case  A nalysis,  GSM/EDGE,  UMTS,  HSPA+,  LTE       Professional Affiliations & Personal Information   Member  of  the  Armed  Forces  Communication  Electronics  Association  (AFCEA).     US  Citizen;  Born:  New  Jersey,  Married;  Name  changed  in  1989  from  Charles  Clifford  A bdul  t o  Ashraf  Ali  A bdu  (marriage   conciliation)     http://www.linkedin.com/in/ashrafabdu