9. OUR TARGET CUSTOMERS THE YOUTH • SoeX India Pvt. Ltd. is part of the leading tobacco giant, Sopariwala Exports, one of the foremost business groups dealing in tobacco products for about a century • The combined strength and business presence of the group has made SoeX India, a world renowned leader in tobacco and tobacco-related products
12. During Phase I, they would like to extensively expand in Mumbai
13. They would like to be present in High streets and Shopping malls(Ground floor) with good visibility
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15. BRANDING OUTLET BRANDING • The Arabian Nights chain of stores is the only chain of branded showrooms spread across Mumbai and is fast spreading to other locations. • The Arabian Nights outlet is a premium retail outlet offering the entire range of hookahs, flavored molasses, accessories and other branded goods and merchandise. • The store hosts a variety of activity like sales promotions, hookah demos, sampling sessions to boost the retail sales and promotional campaigns. BRAND PROMOS • Arabian Nights conducts sustained brand promotions round the year • Well-planned and innovative efforts are undertaken to make the Arabian Nights brand a happening one